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10 applications for marketing managers

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10 applications for marketing managers

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Digital marketing has evolved along with technology. Therefore, each digital application even if born with a different purpose, can be used to sell and promote . The most well-known applications have already produced benefits and have been tested in various areas. However, there are numerous electronic tools designed exclusively for the true marketing managers.

The useful applications in sales are those that contribute to the management, the process and the organization . To take advantage of its main functions and achieve results with greater efficiency, it is necessary to have professionals in the field. However, thanks to the simplicity and usability of some tools, the inexperienced can also take advantage.

Among the applications that can contribute to the marketing forces of a company we can count the following.

We are not referring to the time you consciously lose (coffee, go to the service, answer a personal call, etc) but to the time you spend during the 8h of your day doing tasks such as searching documents in hidden folders, waiting for your email server reload the incoming emails, search for the updated password of an access …

All this takes a while that, unconsciously, reduces our productivity. In this graph you can check how much we are talking about.

Ninja Outreach is an application that the marketer can not miss to attract new clients and connect with influencers . Its function is to identify the best ranked keywords and generates a detail of articles, authors, emails, localization and analytics of said content. It is also useful to connect with the most appropriate influencers for each brand or product.

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Ninja Outreach is an application that the marketer can not miss to attract new clients and connect with influencers . Its function is to identify the best ranked keywords and generates a detail of articles, authors, emails, localization and analytics of said content. It is also useful to connect with the most appropriate influencers for each brand or product.

4.- Fileboard

Through the Fileboard application, marketing managers can make a classification that allows them to analyze the probabilities of selling their products . It is ideal to evaluate which of your buyers might be more interested in completing a business. It works by monitoring email marketing. That is to say, it analyzes if the recipients opened the mail, interacted with the links or invested time in reviewing the information.

Fileboard was awarded in 2014 with the Salesforce Rising Star, award received for its efficiency in the control of leads for companies. After a free registration and subscription for 14 days, users can evaluate whether or not they can go behind their prospects. Later you can choose a payment plan according to the user’s need.

5.- SpyFuSpyFu is an application that helps those in charge of digital marketing analyze the data of the competition and put them in comparison with their own website . In addition, the information it offers allows you to recognize the elements of successful campaigns of your own and those of other companies. Its analysis scope is up to 10 years, which is ideal to compare your Adworks ranking. Among its characteristics is to identify organic visitors, their location and other data in a prolonged time.

6.- Square

It is an application that offers a device compatible with Android, iOS and variety of phones and tablets. Its function is to turn the intelligent device into a dataphone , making it easier for customers to pay by card . Each transaction made through this channel has a commission cost of 2.7%. The company can see the deposit on account the next day.

Among its benefits it also offers the possibility of sending the customer a purchase receipt via email. This option can be used by the trade to obtain the mail of its customers, in order to offer more products and the possibility of subscribing to the newsletter to receive more information of interest. It is a technology that is not 100% virtual, but it is effective for dealers with a vision in the digital company.

7.- Salesforce CRM

The CRM or Customer Relationship Management is a variable of vital importance in marketing. Customer relationship management is handled by different software and applications. In the case of the alternative offered by Salesforce, it provides vendors with various records. Through this app the marketing manager takes control of calls, analyzes texts, manages social networks and tracks trends, among other functions.

Salesforce CRM is an application compatible with Android and iOS. This app can be customized according to the needs of the work team.

8.- SEMRush

It is an application that aims to find and analyze the most efficient SEO tools. It provides information that allows you to compare your website with that of your closest competitors or related companies . Generate a report on your keyword ranking and efficiency. Another feature is the search for keywords to improve your content marketing strategy .

9.- Any.do

It is an application that can be useful to the marketer even if it was not designed for this purpose. It allows professionals to organize folders and documents, schedule slopes and create tasks. Among its functions is to be able to share content with other users of the application. It also allows transcription of text to speech and synchronization with Gmail, Chrome and other functions.

10.- Content Idea Generator

The Content Idea Generator app is very useful in the development of a content strategy. It helps generate titles based on the analysis of successful keywords. It reflects titles and explanations about the reference shown , it also includes results in other languages ​​and its possible adaptation. To start generating titles you only need to access the Content Idea Generator website.

Advances in technology have allowed small and large companies to benefit from the control and acquisition of useful information. The applications have come to replace the desktop internet and nowadays represent an inevitable resource .