How much to charge for Digital Marketing services
How much does a Community Manager charge? How much does an SEO Expert charge? How much to charge for a consultancy?
For the third consecutive year, we published the estimate of rates and costs around the market of professionals in Digital Marketing.
The Devil is a pig …
Dubai email lists
The Silver Burns …
Hell is full of greedy people …
And a thousand more sayings … but the truth is that those of us who live in Digital Marketing have to pay for the credit card, the loan, the car fee, the cinema, etc etc etc.
Sometimes the professionals of this great discipline do not know how much to charge, or how to do it. If there is a specific project they do not know how to quote it. Well, that’s what I’m here to help you with.
How much does a Community Manager charge?
How to charge in Social Media?
How much to charge for a campaign?
How much is it worth designing some pieces? …

These are frequent questions that I ask and see in the professional groups of this beloved discipline.
Based on the research I have done, I have pondered the average values to be collected in Colombia, in other countries they may be similar.
The Devil is not the EYE customer, nor the agencies, much less the suppliers, the Demon is the market that tempts us every time to give away our work for much less than what our time is really worth.
I leave you the DIGITAL MARKETING COST TEMPLATE designed by me.
They should only adjust the hours in which they perform a task.
(For those who charge VAT in Colombia, it is already calculated with 19%)
The devil is clearly this market that tends to pay little for what is done in our industry.
It will never be the client, the devil is the retribution that the market gives to our work, that is why you must know how to negotiate.
Try to make your work of Community Manager, SEO, Graphic Design, Trafficker of Pauta and others work.
The costs presented are an average of a market analysis, validating prices between agencies and freelancers.
This table is only a reference to have a thermometer of the Digital Marketing market in Colombia and its rates.
Click on the image to enlarge the infographic.