Additionally, a good brand identity brings. Attracting competent employees – a company with good corporate identity recruits more competent employees. Think, who doesn’t want to work in companies that convey strength and professionalism like apple, netflix, amazon…?  7 keys to define the corporate brand of a company to Hospital Mailing […]

We will talk to you in detail about this concept so closely linked to the world of marketing, and so necessary to create a solid company brand . Corporate identity: what is it? Corporate identity is the set of perceptions that the public Australia School Email Lists has of a […]

If we have a blog, for example, and we create interesting content, . So let’s make it easy for them to do it with a simple click. Cta subscriptions to the newsletter if we are investing time in creating valuable content, surely there are many users who are interested in […]

Tell the user what you want him to do, without extra information. Add a point of urgency to your cta. Words like “now, “only today”… Can increase effectiveness. If you are offering something free (downloadable, demo, etc), make it clear in the cta that it is free. Types of ctas […]

Every marketer understands the importance of calls to action (known as ctas for its acronym in english, call to action. ) in, digital marketing. But, creating an effective cta can be more complex than it seems. Since, we must take into account aspects such as the psychology of the user […]

Different texts can be tested that encourage the user to click on a certain link that takes them to a service related to the content they have downloaded. Changing this email and testing the text can help us improve it to get more clicks on the link and take it […]

The importance of performing a/b tests an a/b test can help us improve marketing campaigns little by little . That is, without an increase in investment, we can gradually improve profitability. Therefore, it is a key piece in the roi of the campaigns of any marketing strategy. This type of […]

At the end of the first week. You, look at the data and see that many visitors. Were, clicking on a section with no links instead of clicking on the main call to action. But using it without knowing the ins and outs. Of,the whole process and following R&D Directors […]

And this is the heat map of the new layout:-web heat maps in the first screenshot. The, baby’s face was noted to be a distraction to visitors. So, the theme of the baby’s view was changed to product and messages. And, the new design heatmap shows that while the baby’s […]

For example, you can have a website with optimal usability where the user finds what they want easily and quickly and when they buy a product it is not possible to pay with PayPal. There is a possibility that those users who want to pay with PayPal feel cheated by […]

Additionally, can the design of a website affect the positioning in Google search results? It is not necessary to go around many times to give a resounding answer: Yes. In 2017, Google began to raise its voice in favor of the importance of usability and a better user. Experience, an […]

For any online business, the home page. Is, where every visitor’s journey begins (unless they land directly on a product or offer page via external links, paid ads, etc.).the correct sample size for the heatmap exercise can be calculated based. On, the following parameters:-monthly traffic the total monthly traffic. Of, […]

Without waiting for the second week to end, you make changes and implement them. By making changes based on assumptions, you are compromising the validity of your heatmap report. If you rush to a conclusion early, you may miss key information that the heat map is capable of generating for […]

Whether they’re buying a product, signing up for a newsletter, filling out a lead form, or leaving without converting, their entire journey starts from the home page. Let’s say you have an e-commerce store and you want to see how visitors react to the home page. So, you set up […]

Leave the store without making any purchases. Reasons may be, unable to find ‘add to cart’ button or unable to find shipping information or ‘spending too much time creating guest account for checkout’ etc. Such information can be easily discovered using qualitative analysis tools such as heat maps. Heat map […]

Data often increases the chances of data contamination. One way out of this is to segment based on time spent. For example, let’s say your top-trafficked news site article has a read time of 6 minutes. By giving visitors an additional 4 minute buffer, you can segment visitors to include […]

This means that your website navigation does not match your visitors’ expectations and needs to be modified to match them. Displacement map. Scrollmap the scrollmap or displacement map, is a visual representation of the scrolling behavior of your visitors . Indicates how far users scroll down a page, as well […]

Behavior so that you can use that data to personalize your website. Visually represent the performance of various pages on your website in terms of providing a good user experience and responding to your visitors’ queries. Click map click maps indicate which parts of your web page are being clicked […]

This platform describes what personal branding is. It is a tool that demands much more, since the visual content must be of quality and interesting, capable of sharing and adding followers. It begins to be a remarkable scenario to enhance the personal brand. Instagram, twitter… there are many possibilities for […]

On the other hand, in the virtual world. We, find a context that multiplies the options to become visible and accessible: social networks, videos, forums, etc. Patience, perseverance and the quality of the content are basic. Ingredients, to be able to reap the fruits at the end of the road.determine […]

Brand when it was found that certain components for the manufacture of a piece came from places. With, very low control and care over their workers in terms of work and health. Both personally and corporately, messages and notes were released. In, different media to correct the situation. The personal […]

Who you are and what you like to do. Whether you are a full-time or part-time worker, a freelancer, entrepreneur, athlete. Your personal brand will speak about you to the public . It can be said that without a well-define personal brand. It, is very difficult to create a Compliance […]

Them information, data, interaction… Reasons for them to stay with your brand. In addition to good content, you must have a routine of interaction on social networks and different platforms in order to give your brand more visibility. All these types of actions must be organized and well programmed in […]

White: transparency and honesty. Red : energy and strength. Blue : calm, confidence and serenity. Green : balance and tranquility. Differentiate yourself from your competitors you are not alone! This is so, both in your niche or sector there are hundreds or thousands of people who offer your services, qualities […]

Profile must be active and interactive, visit and be part of other sites related to your interests and professional sector. It is important to provide interesting, useful and different information that channels users towards your brand. Nothing more and nothing less than action and synergy. Neglecting this type of action […]

And accessibility mentioned above, in addition to multiplying personal and business opportunities. For this purpose, social networks are again a key factor to enhance the personal brand. Platforms like linkedin are an effective tool for Finance Directors Email Lists creating synergies and opening up the range of contacts . Pay […]

Look for inspiration in an icon to progress in any facet it is necessary to learn from the best, from those who have had and are having some success in what they do. It is not about copying and/or “shooting” their methods and actions, but rather being aware of the […]