A lot of attention: this post is a list of errors that you can commit or even be committing at the moment with your website and that could ruin your SEO positioning in Google. Therefore, take note and at the same time have your website open to make the necessary checks and improvements on the fly.
Even if you do not know much about SEO, do not worry. I’ll explain everything in a simple and practical way so you can apply the corrections step by step. With this post I want to help you understand what we are talking about and then you can easily solve it.
Some of the errors or aspects that you must take into account are quite easy to commit. Others are less common, but you must know them equally to avoid falling into them in the future.
In SEO, so important is to take actions to position how to avoid making mistakes
When you work on the SEO of a website, it is important to take actions to position yourself as to avoid falling into errors that could penalize you or damage your positioning finance manager email list. But keep in mind that not everything that hurts you has to be a penalty. Sometimes there is a lot of confusion about it and there are people who think it’s the same, when it’s not like that.
A penalty is a punishment imposed by Google for having done something that you should not according to the algorithms that set the rules, such as the panda, penguin, etc. A simple SEO error is something that may be harming you, even if it is not directly related to a particular Google algorithm.
So … How to know if you are making SEO mistakes?
It would be great that, every time you penalize, Google will notify you promptly and notify you exactly what was the reason for the penalty, so that you could eliminate the problem quickly and accurately.
Nor would it be bad if Google periodically informed you of the SEO factors that you are not optimizing correctly, to always have your website perfect for SEO. But I’m sorry to tell you that this is not the case. Therefore, it is your turn to analyze your site point by point, detect errors and get optimized from now on.
The problem of making mistakes in SEO is that if you are penalized or lose many positions maybe the solution is not as easy as removing the error and that’s it. Sometimes there is damage that can be very difficult to repair, or it can make it difficult or slow in your positioning strategy.
Therefore, it is essential to be clear about what SEO errors you should not commit, how to detect them and how to solve them:
- Duplicity of content
The duplication of content can be with external content or with internal content.
External means that you have literally copied or plagiarized texts from other websites and put them in yours. This is something that Google pursues enough and that you should avoid at all costs. Not only for Google, also not to be crossed out as a plagiarizer, which could damage your prestige among the community of users and creators of content.
Internal is when you have texts that are the same in a good proportion between different URLs of your own website. If your website has many pages with the same texts, Google could consider that it is not necessary to show them all since they do not contribute anything new, and that would mean losing visibility in the search engine.
This usually happens when you have indexed pages of taxonomies, products with the same description, footers and siidebars with very broad texts, etc.
How does it hurt you?
Google analyzes your content through the Panda algorithm, and Panda does not like to fill in the Internet with URLs that do not provide anything original. In addition, duplicate content worsens the user experience by offering equal texts in different sections, which may be frowned upon by the user.
Now, on this there is debate … does the duplicate content penalize? The truth is that not always, and also on equal terms in similar projects, in some cases it does and in others it does not. Therefore, why risk it?How to know if you have duplicate content?
Enter the domain of your website in the Siteliner tool to know the percentage of internal duplicate content that you have throughout the site and page by page.
To analyze external duplicate content or plagiarized from one website to another, you have tools such as Copyscape, in which you can enter a URL for a website and the tool will tell you where that content is being replicated in a textual manner.
How to solve it?
In the case of internal duplicate content, modify the content that matches between pages or add more text to lower the coincidence, de-indexes taxonomies, decreases the amount of text in the widgets areas, disables pages that generate duplicity if they have no relevance or potential to position.
If it is external duplicate content, that is, you have content on your site that is already on other websites, remove it immediately if the content was previously published on another website. If it is the other way around, that is, if you have been plagiarized, in theory you should not be penalized for it. However, in case you do not have total security about it, it is better that you check it well just in case.
- Inbound toxic links
At this point we should already have super clear that we can not go around buying links without fully assessing their origin and quality. Until a while ago, many websites lived on the purchase of links systematically, but the Penguin algorithm is increasingly accurate and can penalize you if you pass.
The linked toxic is the one that comes from penalized domains, that send massively links to other webs that are in other languages or that work a different language, with anchor texts too coincident or equal, of topics banned like pornography, bets, fake medicines, etc.
How to know if you have toxic incoming links? Check your website with tools like Ranksignals or Search Console and see if there are suspicious links. Analyze the content of these websites, see if they are in another language, look carefully at what topic they work on, count the outgoing links in case you are sending many links for each URL and pass them also Ranksignals to see who they link in case they are also suspicious domains.
How does it hurt you?
You could be penalized using the Google Penguin algorithm.
How to know if you have toxic links?
Check your profile of inbound links with tools like Search Console, Ahrefs or Ranksignals, and see if there are some that are suspicious by their strange name, foreign language, different or suspicious subject (pornography, fake drugs, bets) and number of outbound links that send by URL to other websites.
How to solve it?
With the disavow functionality of Search Console. Also, stop buying links in “odd” sites.3. Thin Content
Writing little content on your pages and entries is something you should avoid. Not only because of that classic SEO dogma that says: “Google wants you to write at least 300 words to position”.
Also for another important reason: a rich content, which satisfies well the user’s information demand with respect to the search that he / she has introduced, is a content that generates more time of permanence, less rebound and, ultimately, a greater retention of the user.
Google recommends that you make valuable content, rich and unique, with a sufficient extension to provide value to users, which is actually Google’s main goal: to offer users the best possible content for each search intent.
Google will value unique, enriched content that has a sufficient extension to add value to the #SEO user
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How does it hurt you?
Websites that have many indexed sections with little or little valuable content dilute their authority among many URLs, which is not good for the global authority of the site. In addition, they force Google to crawl irrelevant content and on very large sites can pose a crawl budget problem.
Pages with scarce and irrelevant content do not usually satisfy the user’s demand for information, so they are abandoned before and receive fewer links, shared, even conversions.
How to know if you have thin content?
Observe the amount of content you have in your sections and entries and if they do not usually reach 300 words each is that you are well below the necessary amount of text to position well and satisfy users. Also, analyze the quality and the real value of your content.
Check with Google Analytics how the user interacts with your content. If in general there are low dwell times, too much bounce and few visits to pages per session you should consider if your content is good or complete enough, that is, if it has the extension and quality enough to satisfy the user’s search intention.
How to solve it?
Go write and better and more extensive texts, with more value, more epígrafes and headings h and desindexa all those pages with little content that have no relevance or potential to position, as contact pages that only have a map and form and things like that.
Also, every time you decide to work on a keyword, do it thoroughly, instead of trying to get by with any text. Think carefully about what the user who is entering a search query in Google really wants and give him all the information and possible value.
That is, do not work thinking about a keyword only for each URL, but the intent of global search that can satisfy each URL. With which better to create complete, extensive, rich content and with synonymous and varied ways of expressing the keyword.
Define objectives Plan of Contents4. Absence of important labels (title, h1)
As you well know, the content on the Internet is encoded in HTML language. Within this language there are labels that are more important than others for Google.
The two most important labels and that you should never miss in each of your URLs are: