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25 Search Engine Optimization Errors That Destroy Your SEO

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25 Search Engine Optimization Errors That Destroy Your SEO

A lot of attention: this post is a list of errors that you can commit or even be committing at the moment with your website and that could ruin your SEO positioning in Google. Therefore, take note and at the same time have your website open to make the necessary checks and improvements on the fly.

Even if you do not know much about SEO, do not worry. I’ll explain everything in a simple and practical way so you can apply the corrections step by step. With this post I want to help you understand what we are talking about and then you can easily solve it.

Some of the errors or aspects that you must take into account are quite easy to commit. Others are less common, but you must know them equally to avoid falling into them in the future.

In SEO, so important is to take actions to position how to avoid making mistakes

When you work on the SEO of a website, it is important to take actions to position yourself as to avoid falling into errors that could penalize you or damage your positioning finance manager email list. But keep in mind that not everything that hurts you has to be a penalty. Sometimes there is a lot of confusion about it and there are people who think it’s the same, when it’s not like that.

A penalty is a punishment imposed by Google for having done something that you should not according to the algorithms that set the rules, such as the panda, penguin, etc. A simple SEO error is something that may be harming you, even if it is not directly related to a particular Google algorithm.

So … How to know if you are making SEO mistakes?
It would be great that, every time you penalize, Google will notify you promptly and notify you exactly what was the reason for the penalty, so that you could eliminate the problem quickly and accurately.

Nor would it be bad if Google periodically informed you of the SEO factors that you are not optimizing correctly, to always have your website perfect for SEO. But I’m sorry to tell you that this is not the case. Therefore, it is your turn to analyze your site point by point, detect errors and get optimized from now on.

The problem of making mistakes in SEO is that if you are penalized or lose many positions maybe the solution is not as easy as removing the error and that’s it. Sometimes there is damage that can be very difficult to repair, or it can make it difficult or slow in your positioning strategy.

Therefore, it is essential to be clear about what SEO errors you should not commit, how to detect them and how to solve them:

  1. Duplicity of content
    The duplication of content can be with external content or with internal content.

External means that you have literally copied or plagiarized texts from other websites and put them in yours. This is something that Google pursues enough and that you should avoid at all costs. Not only for Google, also not to be crossed out as a plagiarizer, which could damage your prestige among the community of users and creators of content.

Internal is when you have texts that are the same in a good proportion between different URLs of your own website. If your website has many pages with the same texts, Google could consider that it is not necessary to show them all since they do not contribute anything new, and that would mean losing visibility in the search engine.

This usually happens when you have indexed pages of taxonomies, products with the same description, footers and siidebars with very broad texts, etc.

How does it hurt you?
Google analyzes your content through the Panda algorithm, and Panda does not like to fill in the Internet with URLs that do not provide anything original. In addition, duplicate content worsens the user experience by offering equal texts in different sections, which may be frowned upon by the user.

Now, on this there is debate … does the duplicate content penalize? The truth is that not always, and also on equal terms in similar projects, in some cases it does and in others it does not. Therefore, why risk it?How to know if you have duplicate content?
Enter the domain of your website in the Siteliner tool to know the percentage of internal duplicate content that you have throughout the site and page by page.

To analyze external duplicate content or plagiarized from one website to another, you have tools such as Copyscape, in which you can enter a URL for a website and the tool will tell you where that content is being replicated in a textual manner.

How to solve it?
In the case of internal duplicate content, modify the content that matches between pages or add more text to lower the coincidence, de-indexes taxonomies, decreases the amount of text in the widgets areas, disables pages that generate duplicity if they have no relevance or potential to position.

If it is external duplicate content, that is, you have content on your site that is already on other websites, remove it immediately if the content was previously published on another website. If it is the other way around, that is, if you have been plagiarized, in theory you should not be penalized for it. However, in case you do not have total security about it, it is better that you check it well just in case.

  1. Inbound toxic links
    At this point we should already have super clear that we can not go around buying links without fully assessing their origin and quality. Until a while ago, many websites lived on the purchase of links systematically, but the Penguin algorithm is increasingly accurate and can penalize you if you pass.

The linked toxic is the one that comes from penalized domains, that send massively links to other webs that are in other languages ​​or that work a different language, with anchor texts too coincident or equal, of topics banned like pornography, bets, fake medicines, etc.

How to know if you have toxic incoming links? Check your website with tools like Ranksignals or Search Console and see if there are suspicious links. Analyze the content of these websites, see if they are in another language, look carefully at what topic they work on, count the outgoing links in case you are sending many links for each URL and pass them also Ranksignals to see who they link in case they are also suspicious domains.

How does it hurt you?
You could be penalized using the Google Penguin algorithm.

How to know if you have toxic links?
Check your profile of inbound links with tools like Search Console, Ahrefs or Ranksignals, and see if there are some that are suspicious by their strange name, foreign language, different or suspicious subject (pornography, fake drugs, bets) and number of outbound links that send by URL to other websites.

How to solve it?
With the disavow functionality of Search Console. Also, stop buying links in “odd” sites.3. Thin Content
Writing little content on your pages and entries is something you should avoid. Not only because of that classic SEO dogma that says: “Google wants you to write at least 300 words to position”.

Also for another important reason: a rich content, which satisfies well the user’s information demand with respect to the search that he / she has introduced, is a content that generates more time of permanence, less rebound and, ultimately, a greater retention of the user.

Google recommends that you make valuable content, rich and unique, with a sufficient extension to provide value to users, which is actually Google’s main goal: to offer users the best possible content for each search intent.

Google will value unique, enriched content that has a sufficient extension to add value to the #SEO user
Click To Tweet

How does it hurt you?
Websites that have many indexed sections with little or little valuable content dilute their authority among many URLs, which is not good for the global authority of the site. In addition, they force Google to crawl irrelevant content and on very large sites can pose a crawl budget problem.

Pages with scarce and irrelevant content do not usually satisfy the user’s demand for information, so they are abandoned before and receive fewer links, shared, even conversions.

How to know if you have thin content?
Observe the amount of content you have in your sections and entries and if they do not usually reach 300 words each is that you are well below the necessary amount of text to position well and satisfy users. Also, analyze the quality and the real value of your content.

Check with Google Analytics how the user interacts with your content. If in general there are low dwell times, too much bounce and few visits to pages per session you should consider if your content is good or complete enough, that is, if it has the extension and quality enough to satisfy the user’s search intention.

How to solve it?
Go write and better and more extensive texts, with more value, more epígrafes and headings h and desindexa all those pages with little content that have no relevance or potential to position, as contact pages that only have a map and form and things like that.

Also, every time you decide to work on a keyword, do it thoroughly, instead of trying to get by with any text. Think carefully about what the user who is entering a search query in Google really wants and give him all the information and possible value.

That is, do not work thinking about a keyword only for each URL, but the intent of global search that can satisfy each URL. With which better to create complete, extensive, rich content and with synonymous and varied ways of expressing the keyword.

Define objectives Plan of Contents4. Absence of important labels (title, h1)
As you well know, the content on the Internet is encoded in HTML language. Within this language there are labels that are more important than others for Google.

The two most important labels and that you should never miss in each of your URLs are:

Title: Tells Google the main title of that URL. You must put a title by URL, not just one global level of the web. In that title the keyword must be yes or yes. It is the most relevant SEO label. It is written like this: </ title>. By the way, all CMS like WordPress and others should put you by default in title what you write inside the title box at the top.<br />  </p> <p>H1: It is the most relevant header label. In a page or entry you can have h1, h2, h3, etc., and the one that should never be missing is the h1, since it is the next one in relevance after the <title> </ title> tag. As in the case of the title, the main title you write in the top box should also be placed in h1.<br />  </p> <p>Apart from these two tags, it is not bad that you introduce other tags that are also relevant to your content and that you put your keyword or keywords related to the main search intention that you are working on your content (also the tags, h3, h4) , h5, etc …).</p> <p>This helps Google understand your content and gives relevance to what you put inside these labels, in addition to giving your texts a much more hierarchical and scannable visual aspect.How does it hurt you?<br /> If you do not use relevant tags, Google can not understand the relevance of the keywords you use within them. That is, you would be leaving aside one of the most important elements to reinforce the relevance of your content around the keywords you use. In addition, your texts would have a very monotonous appearance and this could harm the user retention.</p> <p>How to know if you are missing important labels?<br /> There must be a single title and a single h1 for each URL of your website. If you want to check at the code level that these tags are appearing correctly, go to your website and click on Right button> See source code of the page. There you can use the search command Control or CMD + F, to search for “title” and “h1″ and see if they are and appear only once.</p> <p>How to solve it?<br /> In theory, if you use a good CMS (such as WordPress) with a good template and you have not touched anything weird, every URL of your site (pages, entries, products, etc.) should be showing in the code a title and a h1. If not, it could be due to the fact that you have a template with the optimized code for SEO or, perhaps, the developer of your company has made a slip and left the web without relevant tags. In these last two cases, you have to touch the php code.</p> <p>Important: Ask an expert for help before you start playing the code if you do not have much idea beforehand.</p> <p> </p> <p> </p> <ol start=”5″> <li>Overoptimization of keyword (keyword stuffing)<br /> Not by writing your keyword in a repetitive and forced way in your texts you will position yourself better. To write a good SEO text you do not need to put the keyword again and again. Those distant times in which to position better had to put the keyword with shoehorn in each paragraph have passed, fortunately for the user who had to read unfriendly texts full of repeated words. Now that does not help.</li> </ol> <p>What’s more, if you overdo it, you are incurring what we know as Keyword Stuffing and Google does not like that because it moves away from the philosophy of writing organically thinking above all about the value you offer and the user’s satisfaction.</p> <p>Therefore, a tip: always write in a natural way, without thinking too much about repeating your keywords here and there. Use synonyms and richness in the use of language. Google will like it better … and the user too.</p> <p> </p> <h1>SEO Tip: Write naturally and avoid repeating and forcing your keywords too much</h1> <p>Click To Tweet</p> <p> </p> <p> </p> <p>How does it hurt you?<br /> If Google detects an excessive and forced use of the keyword, it can determine that your text has no real quality and does not offer a natural semantics, which could harm your positioning.</p> <p>How to know if you are repeating the keyword too much?<br /> With free tools like SEO Yoast (plugin for WordPress) or Keyword Density Checker, you can easily check if you are doing Keyword Stuffing.</p> <p>How to solve it?<br /> In this, as in many other aspects of SEO, there are theories and different opinions. However, we can give as a fairly reliable a percentage of appearance of keyword no greater than 1.5% of the total.</p> <p>In addition, it is curious to see that when you write a text without obsessing in putting keywords here and there and do it in a natural and fluid way, the percentage of writing of the keyword is usually around this proportion.</p> <p>Therefore, analyze your texts and, if you pass, reduce the number of keywords that appear exactly and search for synonyms to enrich the text for Google and the user.6. Incorrect Keywords<br /> A more common mistake than it may seem is to focus on the keywords you should not. If your positioning goal is incorrect keywords, everything you do in the SEO of your website will fall on deaf ears, that is, you will invest time and resources to not get much real benefit.</p> <p>What are the typical errors when choosing keywords?</p> <p> </p> <p>To think that the only objective of positioning is the brand name itself. Positioning the brand can be interesting for users who search for you on Google to see your popularity or reach your website in the case of branded searches (those who search your brand on Google even if they already know the domain). But it does not bring you new users in relation to a search need, which is not usually very profitable.<br />  </p> <p>Go for too generic keywords, especially at the beginning. Although they have more searches, the shorter or generic keywords tend to be more competitive, precisely because of that. Therefore, if you are a modest project and want to enter to compete from the beginning with the greats of your sector, maybe you work in vain for a long time and end up discouraging yourself. In these cases, it is better to start with longtail keywords, that is, more specific keywords that include more terms, where there are fewer people competing and who respond to a more specific search need.<br />  </p> <p>Focus on keywords that do not have searches by mere intuition, without making a prior research keyword. Although you know your sector or your profession very well, always analyze how users search to find the services or content you offer. It is not always how you thought. A good study of keywords prevents you from wasting your time with keywords that nobody is looking for.<br />  </p> <p>How does it hurt you?<br /> Working incorrect keywords on your site is a problem of crucial importance. If you focus on the wrong keywords, all the content creation and SEO optimization work you do next will not do much good.</p> <p>How to know if a web is working incorrect keywords?<br /> You have to make a proper Keyword Research. However, the websites that are working badly the keywords usually present some easily identifiable common points: home page title only with brand name, use of the main keyword of the site in many URLs, concatenation of many different keywords in the same title, etc.</p> <p>How to solve it?<br /> Get ready to carry out a thorough Keyword Research for your site. It is the first step of any SEO strategy and it deserves that we devote the time necessary until we get a good number of keywords to distribute and assign them among your URLs, those that already exist and those that you will create in the future. In this article you have 20 tools to do Keyword Research.</p> <p> </p> <p> </p> <ol start=”7”> <li>URLs indexed by mistake<br /> Not all the URLs of a website have to be appearing in Google, that is, you do not have to index everything. Site pages that have little content or that are irrelevant, or that do not focus on any keyword since what they offer does not intend to search, you should not index them in Google. Neither those that have content plagiarized from other websites or coinciding with other internal URLs.</li> </ol> <p>On the one hand, having indexed irrelevant pages that do not work for SEO forces Google to track content that will never position itself and makes you waste crawling time on your website, which is not good. On the other hand, pages with duplicate content (for example, chips of similar products) could also harm you if Google indexes them, as I mentioned in a previous section.</p> <p>Also, there is a very typical problem when you work with a CMS like WordPress. Premium templates usually include demo content, that is, pre-designed pages and elements of examples that you usually load next to the template to see the design possibilities that it includes.</p> <p>These contents are usually in English and they are already on the sales page of the template. Many times, by mistake, you finish your website and leave all that content indexed. Content that is duplicated and that is also in another language and does not work any search intent. Therefore, it is super important that when you finish designing your website, you immediately delete all that demo content to avoid problems.</p> <p> </p> <p>How does it hurt you?<br /> As I explained at the beginning of this section, pages with duplicate text (for example, legal notice pages and cookie law) could be considered by Google as irrelevant URLs since they do not provide original content, which should not be indexed. In addition, it does not make sense to index this type of pages since they contribute an irrelevant theme for your users.Are there taxonomy pages of those that are full of duplicate entries on the site or empty directly without content? Desindéxalas.<br /> Do you have the Contact page indexed and the page only has a map, a form and a bit of text? Desindéxala (or work on it a keyword and add relevant and unique content).<br /> Do pages of Legal Notice, Cookies Law, General Conditions, Privacy Policy, etc. appear there? Discard them too.<br /> How to solve it?<br /> Once you have done the analysis and noted what are the URLs that should not appear in search results, you must remove them from the indexing. To do so, you have two modes:</p> <p> </p> <ol> <li><p>If you work on WordPress or a CMS of similar quality, you have plugins, extensions or modules that allow you to add the noindex attribute to each URL with a single click.</p></li> <li><p>If your site is made with pure code, you have no choice to add the robots hand tag within the <head> </ head> of each URL you need is deindex. The syntax is as follows: <meta name = “robots” content = “noindex”>.</p></li> </ol> <p> </p> <p>This way, the next time Google crawls these URLs, you know you should not show them again as search results.</p> <p> </p> <p> </p> <ol start=”8″> <li>URLs not indexed by mistake<br /> Just the opposite of the previous one. This error is not to be indexed relevant and important to position for its authority page, for the quality of its content or because pages as home or home and other main pages of the site pages.</li> </ol> <p>Why does this happen? It can be for 4 reasons mainly:</p> <p> </p> <p>You have the entire web de-indexed in robots.txt. You have set Disallow: / so that Google does not index anything during the development phase of your site, and you forgot to remove it.<br /> You have checked the box “discourages search engines from indexing this site” in Settings> General of your WordPress.<br /> You have put the tag “noindex” on certain pages by mistake, either by code or the SEO Yoast plugin inside the box plugin bottom, in the section “Allow search engines display this input in results? “<br /> The content of the page is irrelevant to Google because it is very thin (thin content) or has too much coincidence (duplicate) with other URLs of the site.<br />  </p> <p>How does it hurt you?<br /> It’s obvious. Not having indexed relevant pages of the site is taking away the possibility of getting organic traffic. If you have optimized your pages to appear on Google as high as possible, do not forget to index them so that users can find you from the search engine.</p> <p>How to know if you have URLs not indexed by mistake?<br /> Go to Google and use the site: tudominio.com command to see what is indexing and what is not. Even, to have a more accurate data, do the analysis from the Indexing part of Search Console.</p> <p>How to solve it?<br /> If the problem of indexing comes from content that does not have quality, is scarce or is duplicated, solve it as soon as possible. If the problem is because you have mistakenly put noindex tag, remove it immediately, either from the plugin if you use a CMS or eliminating the robots noindex tag from the code if your site is tailor-made.</p> <p> </p> <p> </p> <ol start=”9″> <li>Do not optimize CTR<br /> A typical error and that has an easy solution, it’s just a matter of dedicating time and attention. CTR is the acronym of Click Through Rate, or what is the same, the ratio of clicks for impressions of your search results in Google (SERPs).</li> </ol> <p>Nowadays CTR is one of the most decisive SEO factors. The percentage of users who click on your result in front of the total of impressions of this in Google is something that you must improve at all costs. But it is not always optimized as it would be convenient due to the rush or not to grant the CTR the importance it deserves.</p> <p>Some of the most common errors when building your SERPs (search results boxes in Google) are:How does it hurt you?<br /> Not optimizing your CTR not only reduces the number of clicks you could get and, therefore, the visits you get to your site. The CTR is a direct SEO factor that influences your positions.</p> <p>How to know if you do not have an optimized CTR?<br /> See how your search results boxes are. If they do not stand out against the competitors, if the titles do not engage, if the meta descriptions do not encourage you to click, in short, if you have worked little or nothing, it is clear that you are losing potential traffic.</p> <p>In addition, you can directly analyze how your CTR ratios are if you use the Search Analytics functionality in Google Search Console. If you have content in good positions and have a low CTR, you still have work to do.</p> <p>How to solve it?<br /> If you work on WordPress like most people do, nothing better than using the Yoast SEO plugin to go to the edit box below each page and edit the SEO title and meta description. In addition, you can implement persuasive copywriting techniques aimed at getting more clicks. Another interesting element that you can implement are the rating stars, with a free plugin like this.</p> <p>In this post we give you a lot of concrete and applicable actions to optimize your CTR and improve SEO.</p> <p> </p> <p>The CTR is a #SEO factor that directly influences your positions<br /> Click To Tweet</p> <p> </p> <p> </p> <ol start=”10″> <li>Slow loading<br /> A slow load is another typical error that can hurt your SEO and, in the case of an extremely slow load, the user experience on your website. Google wants the webs to load fast and without interruptions, both in the desktop version and on mobile devices. To measure the upload speed you can use tools such as GTMetrix, Page Spaeed Insights or Pingdom Tools.</li> </ol> <p>Ideally, your website will load in less than 2 seconds and get notes close to the letters A-B in tools such as GTMetrix.</p> <p>What are the errors that can harm your loading speed?</p> <p> </p> <p>Images not optimized in width and height. Never upload images larger than the one to be displayed on the web page. If you are going to put an image on the web that is 300px wide, if you upload it to 1200px you are unnecessarily loading the weight. To rescale the images to the correct size you can use tools such as Photoshop, Fotor, PicMonkey, Gimp, or any image editor.<br />  </p> <p>Images not optimized in weight. Once you have the images at their correct size, you should optimize your weight in kilobytes, without losing quality. With online tools like Tinypng you can do it very easy. Also, in WordPress you have plugins like EWWW Image Optimizer or WP Smush, which do it automatically.<br />  </p> <p>Too many plugins or extensions in your content manager. Plugins make life easier and allow you to do wonderful things, but do not overdo it, since you can end up overloading your website with requests or requests. Try not to have more than 10-15 plugins on your website. Although you think that some are essential, check your website with a critical sense and optimizing spirit and clean those that are not super necessary.<br />  </p> <p>Pop ups and elements in javascript. This type of elements overload the weight of your website when making requests to the server and include enough calls to javascript files. In addition, Google does not want to see them or paint them on mobile devices. And, as for the user, sometimes they are too invasive. Other elements such as sliders, parallax, lightbox, megamenus and in general any type of effect or animation that uses javascript can also be quite slow. Use them in moderation.<br />  </p> <p>Slow hosting Cheap servers of poor quality are usually not a good option. Even if you save a little money, in the long run they end up hurting you. Not only because of its slow loading, but because of its poor security and poor support. Always hire a fast and quality hosting, it’s worth it.<br />  </p> <p>Pages too big. Pages with too much content tend to slow down the load, but by including enough text can also be good for SEO. The key is to find the right balance. On the other hand, onepage navigation pages, that is, those with all the sections in a single URL, tend to accumulate too much content on a single page and make it difficult to optimize speed. In addition, in many cases, although not all, they are not usually good for SEO, since they reduce the number of URLs and reduce the possibility of working different keywords separately.<br />  </p> <p>How does it hurt you?<br /> An excessively slow load can affect your positioning and also worsens the user experience, which indirectly can also influence the degree of user satisfaction when interacting with your website.</p> <p>How to know if your website is very slow?<br /> Analyze your domain with the GTMetrix tool, which will give you very interesting metrics.How to know if your website is not responsive?<br /> Very simple: just open your web on different devices and observe what happens. If the content does not adapt vertically and exceeds the screen by the sides forcing you to navigate laterally, if the buttons and texts look too small, if the web looks the same as you see on the desktop screen, is that your site is not responsive</p> <p>Apart from analyzing it directly on each device, and so that you do not have to buy them all, you can use the free tool Responsive Design Checker to simulate how your website would look on different devices.</p> <p> </p> <p> </p> <p>How to solve it?<br /> In theory, practically all the templates you use to design your website are responsive. Even so, you would do well to analyze how responsive is the template you plan to acquire, since not all are equally optimized and it is clear that some adapt better than others.</p> <p>If you need to adjust the responsive versions of your website even more, you can do it using CSS code, with the Media Queries functions. In this CSS tutorial article I explain how to perfectly apply these code functions in your web in the face of advanced responsivity.</p> <p>In the case that your website is made to measure with pure code, that is, do not use a content manager such as WordPress or similar, you only have to touch the CSS code directly as I explained above. The article is written step by step and with the purpose of results simple to understand. However, if you see that you find it very complicated, ask for help from a developer.</p> <p> </p> <p> </p> <p>Strategy Plan of Contents Blog13. Do not establish preferred domain<br /> This is something that should not happen under any circumstances and in fact it does not happen much, but sometimes it happens in some hostings that are not very good or when the technicians of your website have done badly the management of the domain. This can be quite harmful for your positioning.</p> <p>If you have your website in the www version and you also have it in the version without www., You would be showing the same content in exactly the same way in two different URLs, which would be a duplicate book content.</p> <p>Therefore, it is essential that in your hosting you have established the preferred or canonicalized version of your domain, and that a redirection is also made from one version to another automatically.</p> <p> </p> <p>How does it hurt you?<br /> In the case of not correctly redirecting your domain versions, you could be falling into a duplicate content of manual, having the web completely replicated as a mirror in the different versions.</p> <p>How to know if you do not have a preferred domain correctly redirected?<br /> Put in your browser the address of your website with www. and then put it without www, that is, only the domain.com. If in both cases the URL remains as it is, without redirecting one to another, you are falling into this error and you should solve it as soon as possible.</p> <p>How to solve it?<br /> Talk to the hosting and have them do it to you. In good hostings the support helps you as much as possible and they solve this type of advanced technical issues.</p> <p>If it is not the case of your hosting, then do it yourself, editing the .htaccess file that is located in the root of your web in the hosting, within the files and folders of the site. You can do it through the file manager of the hosting or via FTP with tools such as Filezilla. If you do not find this file in the root of your web files, be sure to show the hidden files.</p> <p>Once inside the .htaccess file, to make the www version redirect automatically to the domain-only version without www, add the following:</p> <p> </p> <p>RewriteEngine On RewriteCond% {HTTP_HOST} ^ www.yourdomain.com [NC] RewriteRule ^ (. *) $ Http://yourdomain.com/$1 [L, R = 301]<br />  </p> <p>Very important: Do not place this expression inside another, be sure to put it separately so that it does not affect other functions of the site.</p> <p> </p> <p> </p> <ol start=”14″> <li>Do not have https<br /> The secure version of the URL (SSL) is something you should already have running on your site. Not only because Google already recommend it, but to avoid that the users of your web can leave when checking that your site is not safe, which could lower the average time of permanence and increase the bounce rate, as well as harm your objectives. conversion due to site insecurity.</li> </ol> <p>As browsers begin to show the absence of SSL more clearly, users are becoming more aware. In addition, in a website where transactions are carried out, it must be installed already.</p> <p>How to know if you have https or not? In the browser, look up in the address bar where your domain is written and see if it includes the s in the http protocol in this way: https://domain.com. Also, see if there are icons or browser messages indicating that the site is not secure.How to know if you do not have https?<br /> Very easy: look in the address bar of the browser and see if your domain includes https or http protocol. If your browser does not show the protocols, copy the domain directly from the browser bar and then paste it elsewhere to see if it includes https or not.</p> <p>How to solve it?<br /> Talk to your web server to get it enabled. Some hostings include it in the contracted plan and it is only a matter of requesting it. Other hostings charge this separate service, although it is not usually very expensive.</p> <p> </p> <p>Not having the secure version of your website can harm your #SEO. Discover how to fix it<br /> Click To Tweet</p> <p> </p> <p> </p> <ol start=”15″> <li>Massive links with same anchor text<br /> As Google has been refining its Penguin algorithm, it is leaving less room to commit clumsiness and take risks in the purchase of links and in the rest of linkbuilding strategies.</li> </ol> <p>A typical error when buying links or doing guest blogging or, in short, forces somehow the entry of links to your website, is to tend to always use the same anchor text or very similar, with precise keyword or with a word + word key. This a priori should not be bad, in fact it is very good that the anchor texts of the backlinks that point to your page include keywords.</p> <p>The problem is when you use all the time the same or very similar, and have a very similar structure, with brand + keyword. This is so idyllic and rare that Google may suspect that there is an unnatural linking pattern, which could lead you to penalize your site. Keep in mind that in general, when they link naturally, in many cases they only put your brand name or words without a keyword in the anchor text, and this Google knows.</p> <p> </p> <p>How does it hurt you?<br /> Google can penalize you using the Penguin algorithm if it detects a profile of incoming (or outgoing) links in which there is a massive coincidence of anchor texts.</p> <p>How to know if you have a link profile with massive anchors?<br /> There are a lot of free tools to analyze links and anchors. A very interesting one is the Cognitive SEO Backlink Explorer. There are also payment options such as Ahrefs, Semrush, Sistrix, etc. Check your domain with any of these tools and get your conclusions.</p> <p> </p> <p> </p> <p>Apart from using tools, you should also know more or less if you usually buy links with equal anchors in a massive way, or if you place them on other websites. A lot of eye with this.</p> <p>How to solve it?<br /> If the incoming links are good, talk to who has put them to change the anchor text. If they are toxic links or have a suspicious appearance, immediately use the Google Disavow tool.</p> <p>If it is outgoing links from your website, simply go and change them. Always use different and varied words to place your links, especially in URLs where you take out many links to other websites.</p> <p> </p> <p> </p> <ol start=”16″> <li>Little internal linking<br /> The internal linking is an important factor to optimize the SEO of your site. Therefore, not optimizing internal linking can harm your positioning.</li> </ol> <p>Internal links help, on the one hand, the transfer of authority from one URL to another. On the other hand, they favor the tracking of your site, since Google travels the URLs jumping from one to another, that is, following the link trail (provided that they are follow links and the URLs are not in disallow of robots).</p> <p>In addition, internal links allow you to take advantage of sending internal authority through the anchor texts with keywords that work the destination pages. In addition, a good internal linking to relevant content helps lower the bounce rate and facilitates user retention and the number of page views.How does it hurt you?<br /> If you have an insufficient internal link, it may affect the crawling of your website by Google and the transmission of the internal authority of your URLs. In addition, the links extend and contextualize the content for the user, which can benefit their retention and lower the bounce rate.</p> <p>How to know if you have little internal linking?<br /> You can analyze it directly in the Internal Links tool of Google Search Console. There you can see which URLs of your site are most linked internally and from which URLs.</p> <p>How to solve it?<br /> Link, link and link all the time and as long as you can ample information to satisfy more and better the user.</p> <p> </p> <p> </p> <p> </p> <ol start=”17”> <li>Do not optimize the user experience<br /> The user experience, that is, the way in which users interact with your site, is an important aspect that you can not ignore. The user experience includes concepts such as the usability of the site, readability, ease of carrying out actions on the web, simple understanding of the entire conversion process, etc.</li> </ol> <p>If you do not work the user experience, you are making a mistake. It is not that Google does not like sites that do not optimize the user experience, in this case it is the same user who “penalizes” you by your behavior within the site. If we take into account that for Google are increasingly important user signals (time spent, bounce, CTR, etc.) when ranking sites, this is an aspect that you can not ignore.</p> <p>For example, a pop up that leaves too early and interrupts the user’s navigation on your site, or that on mobile devices occupies the entire screen and can not be easily closed, frustrating the user’s experience and leading to abandon your website prematurely .</p> <p>SEO is done to be relevant to the people, who consume your content, even though it is Google that decides the ranking criteria. Therefore, if the user does not like you, Google does not like you. Keep it very present.</p> <p> </p> <p>The user experience is key: If you do not like the user, Google does not like #SEO<br /> Click To Tweet</p> <p> </p> <p>How does it hurt you?<br /> A website that does not optimize the user experience can lead to a worsening of the user’s navigation signals within the site. That is, you can lower the average dwell time and increase the bounce rate. This hurts the SEO.</p> <p>How to know if the user experience on your site is not good?<br /> You can analyze traffic, retention and rebound metrics based on the implemented designs. You can also monitor the user’s navigation with heat maps and recordings. Here you have a tool to perform these exhaustive analyzes.</p> <p>You can also poll a significant sample of your users to receive feedback about their experience on the site.</p> <p>How to solve it?<br /> The best thing you can do is constantly measure the degree of satisfaction of users on your website, until you get to offer the best possible experience.</p> <p> </p> <p> </p> <ol start=”18″> <li>Cannibalization<br /> An SEO error that happens often and that can harm you enough is that of cannibalization. We talk about penalization when you have more than one URL for a single keyword or search intent, so you spread the authority between one or more URLs and compete against yourself with your own URLs.</li> </ol> <p>I explain it easier with an example: you have an entry that competes for the keyword “Guide to learn SEO” and you create another one that works the same keyword, or even, a different one but that responds to the same search intention, as per example: “Manual to learn SEO”.</p> <p>If you do this, Google does not know very well which is the URL of your site that has the maximum relevance for this search intention, so that you lose competitiveness for that query and you may not be able to correctly position any of them.</p> <p>In addition, all the authority, the links, shared, etc., that are winning these URLs, are dispersed among all of them instead of having everything in a single URL that is super competitive and that can aspire to get up in Google.</p> <p>It is an error that you work the same keyword in all your URLs. This does not make you globally stronger for that keyword.</p> <p> </p> <p>Remember: 1 URL = 1 search intent or keyword.</p> <p> </p> <p>How does it hurt you?<br /> Dispersing the authority for your keywords between different URLs is the worst possible strategy. This type of errors end up hurting the positioning enough. Google must be very clear about the intentionality of working with a different search intention for each URL, or it may end up not knowing what URL to show for certain searches.</p> <p>How to know if you have cannibalization?<br /> On the one hand, analyze your content globally and try to group them by search intent. If two articles offer content that satisfies the same search intention of the user.19. Not having Sitemaps<br /> The Sitemaps file helps tracking and indexing by Google. It is therefore an important file to optimize your SEO and not having it is not recommended.</p> <p>This file tells Google what are the relevant URLs of your site and that you want to index yes or yes in the search engine. Having Sitemaps helps improve the overall indexing of the site, and helps Google to understand the context of the URLs you’re trying to index.</p> <p> </p> <p>How does it hurt you?<br /> The absence of Sitemaps file can cause slow indexing problems or even contents that you can not index, with the consequent damage in the face of SEO.</p> <p>How to know if you have Sitemaps or not?<br /> With the free tool Sitemap Test you can quickly see if your website has a Sitemaps available or not. Also, if your website is in WordPress with SEO Yoast, you can directly try to put in the browser www.yourdomain.com/sitemap_index.xml, because it is in this address where the sitemaps are hosted.</p> <p>How to solve it?<br /> If you do not have Sitemaps, you can create it with SEO Yoast (in WordPress) or use a Sitemaps Generator and then upload the file to the root of your hosting.</p> <p> </p> <p> </p> <p> </p> <ol start=”20″> <li>Do not check and fix the 404<br /> 404 errors are all those URLs within your site that are not found. Why? Maybe because the URL has been changed, the page has been deleted or because someone has linked you wrongly.</li> </ol> <p> </p> <p>How does it hurt you?<br /> If you do not periodically check 404 errors on your website you may be losing traffic to relevant areas of the site, as users arrive at pages that no longer exist instead of being redirected to the right place. And not only does it compromise traffic, you could also be harming tracking efficiency since Google loses time tracking these 404.</p> <p>How to know if you have 404 errors?<br /> You can analyze it in the Search Console, in Tracking Errors, and also with Screaming Frog. This tool also tells you the pages that you are putting with redirection 301 so you can go see the 404 already solved.</p> <p>How to solve it?<br /> An error 404 is solved in the following way, as the case may be:</p> <p> </p> <p>If it is a page that has changed URL, it redirects with 301 from the old to the new one. Here is a free plugin to make 301 redirects.<br /> If the 404 URL does not sound at all and you have no idea where to redirect it, do it by default to the home page of the site.<br /> If it is a 404 that does not come from any real URL, but has been generated dynamically and has no relevance, you do not need to do anything.<br />  </p> <p> </p> <p>amp21. Broken outbound links<br /> Broken links are outbound links from your site to other websites that do not work or that have deleted the content or changed the URL. Having many of these can be a problem.</p> <p> </p> <p>The reason: Google crawls the links on your website and loses tracking time. Forcing the search engine to spend resources of Crawl Budget in going through all these unusable links does not make any sense and could cause Google to not track or cost you to index some of your URLs.</p> <p>In addition, for the user experience, broken links are a nuisance for the user who clicks and also denote lack of optimization of a website.</p> <p> </p> <p>How does it hurt you?<br /> Worst tracking efficiency and worst user experience. This can affect the Crawl Budget, especially when there are many broken links that you have on your website. In addition, a little optimized and revised content, with broken outbound links, may be perceived by the user as a little current and unhelpful content, which may impair the time of retention, rebound and appearance of value of the content.</p> <p>How to know if you have broken outbound links?<br /> Very easy. Enter your domain in this tool, and see detecting and solving the errors you find.</p> <p>How to solve it?<br /> In this case you have no choice but to solve the links one by one, linking well, looking for alternatives to web links that no longer exist, or directly by removing the link. However, if you work in WordPress you have a very useful plugin that makes the task a lot easier, since in addition to detecting the broken links it takes you directly to each one of them to make the solutions quickly.</p> <p> </p> <p> </p> <ol start=”22″> <li>Do not use social labels<br /> Do social networks influence SEO? It can not be said that they influence directly, but they can be a factor of correlative influence.</li> </ol> <p>That is, not having more followers will position your content better, it is obvious. Rather, if you have user communities active and well segmented by interests, when you publish from your social profiles you can achieve send traffic to your site, as long as the content you publish has value for users.</p> <p>Therefore, it is important that you optimize to the maximum the way in which your URLs appear in social networks to increase the clicks they generate towards your website. 24. Content too commercial and with little value<br /> I have seen it often in my work as SEO, although today luckily less. Clients who tell you that blogging does not work and when you take a look at the content they do discover you are trying to sell with the posts instead of focusing on adding value to users to attract visitors and retain them on the site.</p> <p>A blog of company oriented to position does not serve to tell the latest news of your company that does not interest your users. A blog is not used to sell products (that’s what the store is for). A blog is not useful to tell the first thing that comes to mind. We have to carry out an analysis of what we want to achieve, who is the target and what interests that target. From there, we will make a keyword research and create a scheduled content plan.</p> <p>If your blog does not attract organic visits or social networks, nor is it linked by other users, nor does it generate an acceptable average time of stay, consider why.</p> <p> </p> <p> </p> <p>How does it hurt you?<br /> If you do not offer content of value that really interests users, or that helps or contributes to them in any way, you will not be able to attract or retain them on your site, thus damaging SEO aspects related to user interaction: CTR , time of permanence and rebound. Not to mention the importance of offering good content to create community and promote conversion.</p> <p>Furthermore, if you only work on commercial keywords on your website, that is, those that mention products or services, you are leaving aside all that large number of informational keywords that may have search volumes that are even higher than the transactional ones.</p> <p>Not all users who search the Internet have clear what they want to buy at the time of the search, but start by informing and refining the search as they learn and contextualize what they really need. Why not offer content to attract those users from the beginning of the process? In the best case you will sell your service or product, and at worst you will have achieved very valuable traffic.</p> <p>How to know if you are making content with little value?<br /> A website that offers no value to attract users has a series of very identifiable features:</p> <p>There is not much traffic on the blog and no comments.<br /> Tickets are almost never shared.<br /> The tickets are not linked naturally.<br /> The content does not generate almost interactions in networks.<br /> The titles of the articles are unattractive and talk about internal issues of the company.<br /> The header images of the articles are of low quality, copied from other sites or do not have much to do with the content.<br /> The SERPs are not optimized and they are not very clicked in Google (under CTR).<br /> The interior appearance of the entrances is not attractive, with rough text that does not hierarchize by size, little use of image and video, little extension.<br /> Entries are limited to replicating news from the sector without contributing much more<br /> Tickets are used to directly sell the products and services as if they were a catalog.<br /> How to solve it?<br /> Creating a relevant website for users is not a one-day deal. It requires first being honest and critical of the company’s own editorial line, and assessing if what we are publishing really interests people. Knowing this is easier than it seems: people show what things really interest them when they enter their search expressions in the search engine.</p> <p>Therefore, from making a keyword research in depth and creating an appropriate content plan, you have to start writing really relevant content. Content that interests users because it solves a problem related to the service you offer, or because it entertains them, entertains them, makes them curious or makes them feel part of a community.</p> <p>In the case that you already have a blog full of little relevant content, I recommend that you do grouping of content, that is, you group by URLs all the articles that contribute something of value and did not work by themselves or that worked an intention of similar search. The URLs that you delete (if they had some traffic, impact on networks, linked or some kind of relevance) you can redirect them all to the main article.</p> <p>If the content is going to be done by an external person, it is important that you make him understand the crucial importance of making a really relevant content. It is not just about taking the keyword, putting it in the title and getting to write. Nor is it about writing articles almost daily for the mere fact of publishing a lot, without paying attention to the quality of what is published. It is about contributing value.25. Do not draw a SEO plan in the medium-long term<br /> If you want your website to attract a lot of traffic and be relevant for users, work for it in an organized way and dedicating all the time and resources that are necessary.</p> <p>I think you have to understand SEO as a culture within the company that is implemented through organized strategies, rather than as a set of tricks and shortcuts to “get the first Google” as if by magic.</p> <p>Good SEO is technical and it is also the correct execution of these techniques. Therefore, SEO is knowledge and is constant work. If you want to position by giving “pelotazos” or doing “magic”, you may not achieve your goal or end up with your penalized site.</p> <p> </p> <p> </p> <p>How does it hurt you?<br /> Any strategy based on improvisation, that is, in the real absence of strategy, has many possibilities of not achieving the desired results. If you do not draw an SEO plan that works in an organized manner the most important aspects of the positioning, you will have it difficult in front of others who are already doing it. Study and plan factors such as the development of a content plan, the constant optimization of the CTR in our SERPs, strategies to get links over time, etc.</p> <p>If you do not plan, you lose control of the process. If you do not plan future plans, you are not seeing beyond the day to day and do not anticipate what may happen. For example, if you do not do periodic keyword research, you may be late for some keywords that your competition is already positioning.</p> <p>How to know if you have an adequate SEO plan?<br /> Are you scheduling content creation over time? Do you regularly keyword research to detect new search intentions? Have you marked an approximate number of links to get each month and have planned strategies to get them? Have you developed a detailed document that lists all the actions that affect SEO and have organized them over time in order of importance? Have you allocated to each one of them the time and the economic and technical resources necessary to carry them out?</p> <p>If the answer to most of these questions is no, you may be working with too much improvisation and you may not have achieved the results you expected.</p> <p>How to solve it?<br /> Analyze your sector. Analyze your competition. Analyze your target Analyze your own strategy with a critical sense. Analyze who you are and what your goals are realistically. What do you want to get? You can get it? Do you have time and money for it? Do we need to allocate more internal resources and change habits within the company?</p> <p>Once you are clear in what context you are, make a thorough SEO plan dedicating all the time and resources that are necessary. For this there are templates and methodologies developed by SEO professionals that can be very useful.</p> <p>And, above all, give SEO the importance it deserves in the rest of the actions in your global digital marketing strategy.</p> <p> </p> <p>Give SEO the importance it deserves in the rest of the actions in your global strategy<br /> Click To Tweet</p> <p> </p> <p>Do you have any of these errors on your website? Have you detected any other?<br /> Making good SEO requires work, knowledge and constant experimentation. If you work on your website SEO or you dedicate to it professionally, you may know many of the aspects that we have commented on the post, or even want to tell us other errors or related issues.</p> <p>There is not a single point of view in SEO. The important thing is to share and share our own experiences in order to reach conclusions as correct as possible. Sometimes, there are aspects that may be subject to debate, because each case is different and the circumstances of each project vary from one to the other.</p> <p>With this post I wanted to tell you some of the most common SEO mistakes that I have ever made or that I have seen in client projects. The idea is not to dictate absolute judgment on things, but to provide my point of view and lead a debate that will help us learn more together.</p>