Do you have to manage a company’s Twitter account and do not know how to do it? You may find inspiration in this article. We have taken four real businesses from different areas and we have asked four bloggers and alumni of Aula CM to prepare a Social Media Plan on Twitter for each of the companies.
The objective of this collaborative post is to give french guiana email list concrete ideas to these businesses to improve their communication strategy on Twitter and help them. These are tips that can also be applied to other brands, so we hope they are useful for you.
1. Plan on Twitter for an online art gallery
Communicator and cultural manager, with experience in the industry of culture, music, dance and passionate about Social Media. Always eager to learn to share.
In this case, it is an online art gallery whose business model is based on the sale of works from the artist’s catalog. The name of this gallery is B & G BYGART with base of operations in the hometown of Picasso, Malaga.
The fundamental mission of this company framed within the cultural sector is:
- Promote and disseminate internationally the works of its network of collaborating artists. They use a virtual platform through the Internet, which allows greater diffusion, reach and immediacy in all their operations.
- And, of course, to sell through its virtual platform as the main source of income for both the gallery and the artists. This is why it is very important that all strategies in social networks, and in twitter in particular, consider the main objective to guide traffic to the web to boost conversions (or what is the same: to get visitors to take a specific action previously defined, that is, sales).
6 concrete ideas for Twitter
We understand that the target audience of the gallery is the first thing that should be focused in order to disseminate some contents framed in a context. This public could be described as an art lover with a high cultural level and a medium purchasing power (since its platform makes art accessible to less happy pockets) between 28 and 60 years old. We remember that the content per post on Twitter is 140 characters, being less complicated than other networks, but it does require continuous non-stop communication with highly relevant and specific content.