Still, I sometimes have to deal with a stiff communication department, a language purist or an obligatory style guide who don’t know anything about it. Then I have no choice but to write out numbers as words. Also read: A complete briefing for copywriters [checklist] 2. Numbers take up less space You can already see that when you compare 9 or nine. It’s even more striking if you put 798 or seven hundred ninety-eight side by side. Because texts have to be shorter and more concise, you immediately make the first profit here. That gain is even greater when you are dealing with a text where you have a limited number of characters at your disposal.
Think of texts for print advertisements, social media and subject lines for emails. 3. Numbers create clarity It cannot be said often enough, when writing texts, never forget that clarity is the best gift you can give your reader. I could substantiate this point with all the theory. Still, I believe showing a few examples works 10 times better. Take a look at the examples below. What do you think works better? You win a cash prize OR You win € 2,500.00? A truck driver drives a lot of kilometers every year OR A truck driver drives about 200,000 kilometers every year?
You receive a competitive monthly salary OR You receive a gross monthly salary of € 4,431.00? You also provide clarity to readers by using numbers wisely. What do I mean by this? It is recommended that you as the writer of the text do the math. That saves the lazy brain of your reader effort and increases your chance of conversion. What looks easier to process? Some examples: 40% of people OR 40 of 100 people 12.5% of cases OR 1 in 8 cases 25% discount OR from 200 euros, for 150 euros Last but not least , sometimes a picture is worth more than 1,000 words. Or in this case: sometimes graphs, charts and tables say more than 1,000 numbers.