Do you invest a lot of time in your email marketing campaigns and do not get the expected results? Do not worry, it’s much more common than you think. Therefore, we have written this post in which we will analyze some details that may be hindering your sales. buy youtube views Are you ready to meet them? We know that yes!
First of all, we want to tell you that this technique is very effective and you should not leave it aside, for very bad results you are having, since it is a great opportunity to impact new customers at a very affordable price. Ideally, as we propose, try to improve your campaigns by detecting what is failing and then making decisions.
Here are some tips that we hope will be very useful for you:
Configure a segmented database
All of us usually receive emails with information about a product or service that does not interest us. To prevent your customers from having this feeling with your emails, what you should do is divide your database by profiles.
For this, it is essential to extract as much information as possible. Obviously the basic principle is the email but, little by little, you should try to get key data with which you will know more about the client and you can offer only what you want.
We recommend that you place a form on your website and on your social networks and offer a bonus or discount to users who do not mind filling out a more extensive form.
On the other hand, in this database should include people who have already entered the web several times or even placed a product in the cart. These will be much more favorable to purchase than people who impact for the first time.
Design can make a difference
Ideally, when the potential customer opens it, quickly associate with your brand. That is, that fits the corporate identity of your company. To do this, you must use the colors of your business, include the logo at the top of the email and according to your mission and vision.
On the other hand, a fundamental detail in this sense is that the template is responsive. That is, it is adapted to and tablets. This is a more common error than it seems and we must bear in mind that these devices are gaining ground on the computer and more and more people are coming to the online store in this way.
If you are thinking about creating or redesigning an online store, we recommend that you take a look at this text about
Never improvise the email issue
You can have the best product and have created a spectacular newsletter that, if the matter is mediocre, it is normal for the opening rate to be low.
How to create a five-star affair? We assure you that it is not as complicated as it seems, here are some tips you can follow:
- Use the urgency . Example: “20% discount on pants throughout the day”
- Write the content first and then the subject.
- Whenever you can, it incorporates numbers because they work very well.
- Put the user’s name in the subject, but accompanied by the information. A “Hello, Juan” is not enough.
- Ask questions and play with capital letters .
- Write a call your action as, for example, these classics: buy now or do not miss it!
Pay attention to the language you use
This detail may seem trivial, but it is much more important than you think. Depending on your company this point will vary but, in general, it is convenient that you bear in mind that the receiver expects you to be close and not excessively formal.
Therefore, we recommend an optimistic tone that speaks of you. In addition, you should avoid expressions such as “cordial greetings” or “Dear, sir / a” as they naturally reduce the email.
Take advantage of special dates
Every year there are a series of ideal days to with special discounts or discounts: Black Friday, Father’s or Mother’s Day, Christmas, etc.
We recommend that you create a calendar of contents and set them on those specific dates in order to think ahead of time an action for those days.
In the same vein, a personalized action that works very well is to offer these discounts on users’ birthdays. Thanks to the good segmentation that we have mentioned before, you will surely have access to the date of birth of your clients, so you can offer them a discount coupon or promotion for their birthday.
Have you liked these tips and are you looking forward to implementing them in your business? We hope so and soon you will be able to boost your sales. Good luck and we invite you to continue reading interesting content like this in the