Many times they write to me asking how to develop a Digital Marketing plan for an online store, they ask me what works and what does not, how to improve positioning … etc. For this reason I share 6 tactics that I have found to work, even challenging the practices traditional
TACTICS 1: SOCIAL TRAFFIC
Will you say, and SEO? If the SEO has to be worked on and much … but it will take time for you to see results, however there is something called BUZZ MARKETING and Congo Email List it is using the power of social networks to publicize your offers and products.
It generates social traffic with the formats of Facebook, YouTube, Pinterest that have proven to be very effective.
Hire a Community Ecommerce Manager. .. if you read it as a monster of social sales that knows how to articulate the promos according to the audience ahhh and that manages the issue of conversion pixels.
TACTICS 2: PARTNERSHIPS
Traffic does not come alone, so you have to go out and bag.
Design a list of small and medium companies with whom you can make some kind of strategic alliance.
Offer any of the following items:
BannerXBanner will thus share traffic
PostXPost in this way you will generate more audience in Social Networks
MailingXMailing reaches more people including a part of your promo in the ally’s mailing.
TACTICA 3: DRIP MARKETING
I will not explain it again, but here is a full post on this topic. Eye that is of or better to increase conversions.
TACTICA 4: PERSONALIZED WEB
Eye Marketeros not all want to see the same thing … the personalized web will help you fragment the audiences and the contents and start doing Marketing One to One. We talked about this before and you can consult it.
TACTICS 5: THE HOUSE BY THE WINDOW
EVERY FRIDAY IS BLACK FRIDAY
If you do not have promotions why do people have to enter your store?
In your marketing plan and budget you must structure an item associated with actions that allow offering benefits to customers.
Discounts are a pretext, but what is really important is to generate the cash flow that allows your operation to continue. Make early mornings, trasnochones, outlets, express sales, black fridays and stick to seasonal commercial actions.
TACTICA 6: BIG DATA
You are not an expert in Big Data, you do not know about CRM … so what do you expect to learn from this because the way of understanding microsegments and market niches is in these disciplines.
Structure your database, carry out campaigns to increase it, segment it by gender, city and customers who have purchased, start identifying those who have bought more than once, identify what type of items.
Use remarketing to mark customers and above all use Analytics and get the insights.