Social networks are one of the great current tools to connect your brand with your customers, suppliers and collaborators. If we reach more people, we will have more visits, more reputation and we will increase sales. And, not only that, but Google increasingly Jewellers Emails values the impact of a website on social networks to give it a better position.
Therefore, a good diffusion in social networks can boost your brand in several aspects of the digital field. Do not you know how to achieve it? We propose you 6 tricks to improve your diffusion in social networks.
1. CHOOSE THE CORRECT CHANNEL
All content does not have the same impact on all social networks. First, because each social network has a different format (that is why it is convenient to adapt the content to each social network) and take better advantage of one or the other.
And second, because our audience in each social network is different and they do not perceive the content as an adult sector in Facebook as a young one in Instagram. So give a couple of turns to what you are going to publish before putting it on each social network or choosing which social network it will appear on.
2. JOIN THE TRENDS
There is no week on (or even a day) in which there is no news that covers the entire network. Normally they are news “chorras”, product of the slip of some famous that is viralized. Although it can always be tipped. If you take the opportunity to publish topics that you already had prepared or develop something on the fly at the moment when everyone talks about it, the chances of users paying attention in even share, will be greater.
You can also plan these trends. With the 2017 Calendar of events essential for the Community Managerthat we presented a few weeks ago, you can keep in mind what parties or events there are throughout the year so you do not forget to publish on the Day of the Book or Music Day, for example.
3. HELP YOUR USERS
For the case of websites and blogs, we have to make it easier for users to share. This is very simple with widgets and plugins that you can install in a minute. We can even configure those plugins with the text that we want the user to share and we leave it all easy for them to disseminate our contents.
4. ADD IMAGES AND EMOTICONS
It is well known that images are much more consumed than texts. But now, in addition, emoticons have entered the internet with force. All social networks allow to include emoticons in their texts; in the case of MailChimp, you can include the emoticons even in the subject of the email. So give color and grace to your publications.
5. ENCOURAGES PARTICIPATION
Be careful here to ask for a like desperately, that will scare users. What we need to do is to be resourceful in order to find a way to ask for a like or a coherent sharing. But we should not abuse this. Requesting feedback from users on non-controversial topics is a good option.
6. PUBLISH AT THE APPROPRIATE TIME
Once we have clear all aspects of the content and the channel, we have to decide when we publish it. All social networks offer analytics on the schedule with the largest number of connected followers and that is where you have to appear to offer them a good content and hook them.