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Branding in Digital Marketing and Top Brands

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Branding in Digital Marketing and Top Brands

Marketeros: What is Branding? knows how it works and the top brands worldwide in Digital Marketing.Germany Business Mailing Lists

I share the 5 aspects that serve as support for their BRANDING strategies in DIGITAL MARKETING, the video that explains how it works and the top brands that move in the ecosystem.

  1. Use an attractive design
    Aesthetics is an important factor when it comes to creating a brand for your business. From your color choices to the curves of your logo, there is a psychological interpretation that your customers choose what they see.

According to statistics, color increases brand recognition by up to 80%. By creating the design your brand is going to associate with, the process to achieve optimal results can be difficult, but the result is to brand that customers will adore, creating the impression of sophistication and good taste.

Ensuring that your design is very attractive can help to positively project your brand.

What is Branding? What does your brand sell?

The effective brand thrives on consistency. This is the reason why you have to think as much about how you want your brand to feel. From the logo to the message and how your advertising feels, your brand must be consistent.

The experience your customers get from your brand will shape your perception of your business. This effect must be maintained to gain the confidence of its buyers. Even this is the case when your business is aimed at the millennial generation. According to a study by SDL, 60% of American millennials expect a consistent experience when they interact with a brand, whether online, mobile or in the store.

To achieve a consistent brand feel, the underlying objective of each content must resonate with the main brand message.

  1. Develop a brand identity with which your consumers want to relate.
    People tend to identify with companies that share their values ​​and ideals. Your customers should be able to identify your brand based on how it is presented and what it says about itself. This means that the culture of your brand must resonate in the personality that you put and how you build your relationships.
    Let’s look at the trends in global branding:

A good model to evaluate your brand identity is through the lens of the structure of the brand model called “Prism of brand identity”.

The “Prism of brand identity”, developed by an internationally recognized corporate brand specialist named Jean-Noel Kapferer, highlights six aspects of brand identity:
• Physical
• Personality
• Culture
• Relationship
• Reflection
• Self-image
According to this system, the success of the brand depends on how well it is able to combine these six elements.

  1. Understand your customers deeply
    The amount of information to brand has from its target audience will be reflected in the success of the brand. Some of the most successful brands have studied their ideal clients and still spend so much in acquiring information about their clients.

Having data such as taste or preferences, income levels and the age of your clients can help you project your company in a way that appeals to your audience.

Having a deep understanding of your audience can also help you minimize the dropout rate, which is often the result of poor brand positioning.

  1. Stay true to your brand’s message Unfulfilled
    promises and failure to meet customer expectations are one of the reasons why most brands end up losing the client’s trust. According to Bopdesign statistics, 54% of people do not trust brands. Not staying true to your message and your promises is the main cause of this.

To keep your business successful, keep the message of your brand simple and aim to keep your promises. Constantly breaking your promises will give your business a bad reputation and damage your brand image.