A few months ago we saw how Facebook was enhancing its Messenger function, and this has brought new developments to the social network of Mark Beiderbecke. One of the new functions with which it is expected to revolutionize the market of the purchase-sale of products between individuals is Facebook Marketplace.
On Facebook there were already numerous exchanges of train tickets, tikets for shows, joint purchases, purchase-sale of products, vice president human resources email list, etc. It is for this reason that the social network has seen a niche market that can be very profitable given the power of the social network.
What is Facebook Marketplace?
It is a tool within Facebook that has the option to buy and sell products within the Facebook social network. It’s something like Wallapop, eBay, Vibbo, etc., but with the advantage of Messenger as the main way to make a sale.
Is it the first attempt at Facebook?
No. In 2007 the giant of Zuckerberg already tried to develop “Marketplace”, however it was a failure. At that time, mobile devices and Internet connectivity were not anywhere near the levels that are now, which is why this second opportunity has arrived.
How to use it?
It really is simple, you just need to upload a photo, a description and a price. Of your marketing skills, among other things, will depend on the success of your sales or not.
The products appear ordered according to the distance with respect to your geolocation, but it is also possible to filter by price, category or search term.
This explains how Facebook will be your new tool:
Where will it be located?
According to tests conducted in the US, Facebook Marketplace will have a prominent place in the main panel of the social network. It will have its own access by means of a button and it will be optimized so much to visualize it in the computer as in portable devices.
What are the advantages?
The main advantages of the new Facebook tool are:
Geolocation: The products will be geolocated, so that in a first search appear those closest to your location. Facebook has powerful location systems, better than those of many buying and selling applications.
Immediateness: The fact of being able to use Facebook Messenger to communicate is a great advantage. Many users are not aware of the chats of applications such as Wallapop, etc. Facebook users are used to this chat, and therefore it will not be difficult to open a conversation to talk about a product.
Reliability: The products are linked to a user, that is, to a profile. At all times you know who you are dealing with and if it is a false profile that you have just created or not. In other applications you only have a photo and a name, which gives more insecurity.
Large audience: Number of users there is no one who wins to Facebook, none of the applications like Wallapop surpasses him in users or approaches him.
Optimal design: It will have an attractive design that we can see in the video. The sale will focus on the power of the image.
Currently it is only available in the United Kingdom, Austrlia, New Zealand and the USA.