The real estate sector is subject to constant changes. It is a primordial sector in Spain and a good thermometer of the state of our economy. For years we have been hearing news of his recovery, now even a possible new housing bubble, is usually in the news for one reason or another.

In the digital field we have seen how the great real estate portals have been operating for years and contributing results. In its shadow have emerged initiatives of new smaller and specialized portals (high standing real estate, sale of bank assets, etc.), and other interesting projects such as Housfy that are trying to change the sector. New Zealand Business Email Lists

We can say that it is a digitally active sector, but that it usually does not go beyond the model of publishing real estate ads, and in which there is a very important actor (agents and real estate agencies) that have not finished taking the step to the world digital.

In most of these cases, their digital strategy is limited to publishing their ads on real estate portals and a limited presence in social networks.

With the aim of contributing my grain of sand to the real estate sector, last week I participated in the VII edition of the Forum Immoscopia in Barcelona, ​​to give you my vision on how you should set out your digital strategy (at the end of the article you have the presentation with the methodological part and the practical cases).