If you want to improve the SEO positioning and Display Advertising Management the contents of your website, this complete guide of the Google Adwords Keyword Finder will help you become a keyword expert. I have compiled basic and advanced functions so you can better interpret the results, generate customized reports on your website and get many ideas to choose the perfect keywords.
The Keyword Finder is one of the most powerful tools you can find today to focus well on your online marketing strategy including, as I said, improvements in your content to write good titles and improvements in payment campaigns of the network of Search for Google Adwords. So do not miss this opportunity to learn how to use it. Let’s go there!
The Keyword Finder: SEO tool and SEM2
The search engine or keyword planner (Google Keyword Planner) will help you a lot whether you are going to implement a strategy of SEO Positioning or a strategy of Advertising SEM (or both), I explain why.
It stands out, above all, because through tags, words and / or urls it lets you know the keywords most searched by users when they search for products or services. In this way you can find out, within your sector, what words you have to position and which are the most traffic derived and derived to your website.
In both cases, its previous use, is very important to detect keywords that help you position and get traffic to your website.
The Keyword Finder to design SEM Campaigns
When we talk about SEM advertising campaigns for search engines, we mean that advertisers try to get their ads to appear in the first search results in order to get a “click” in that ad and that the user arrives at the advertiser’s website.
This type of campaigns have very good results but the advertiser has to allocate a budget for the campaigns to work, in short, we can say that advertising in Google Adwords will help advertisers appear in the first search results in a term of relatively short time (depending on your bids and quality factors) but in exchange for investing a budget for this purpose.
By using the Keyword Finder you will have an estimate of the competition and estimated bid that a certain keyword has. These words that you have been locating are those that you will have to include in your ad groups to be activated when users do related searches and thus show them the ads.
This is an initial step before launching campaigns in Adwords, but for everything to develop in a correct way you have to take into account and apply other types of actions. I leave this Advanced Manual to optimize campaigns in Google Adwords where you can learn a lot about the design of Advertising Campaigns in Google Adwords.
The Keyword Finder as a tool for SEO Positioning
Perhaps you are not interested in advertising and just want to improve the positioning of your website so that users can find you when they search for the products or services you offer.
Unlike the SEM, with SEO you will not pay when a user clicks on a link to visit your web page, but to get to appear in the first results of the search engine you will have to work hard on your SEO strategy.
With the Keyword Finder you will detect those keywords that have a higher search volume and that are interesting for your strategy. These words that you have detected have to appear in the content of your website: