Achieving the success of an ecommerce may seem easy and economical, especially when compared to the offline world. Getting to sell in electronic commerce is only achieved when you have good knowledge in digital marketing. The way to search, compare, buy … has changed. We have to renew!
Today I bring the five keys to the success of an ecommerce, thanks to the fantastic study on conversion in Spanish ecommerce of Flat101. If all this still sounds like Chinese, I recommend you to choose the option to train in digital marketing, start to master SEO, Web Analytics, SEM, Email Marketing, UX, Inbound Marketing, RRSS, … The Digital Marketing Master of ICEMD can be a good start to start building on this knowledge. #Vice President Engineering Email List
Great traffic collection
Getting traffic for our digital business to a reasonable CPC and CPL is probably the most important variable for the survival and growth of ecommerce. The overall conversion rate of an ecommerce is 0.9% in 2017, so we will need important traffic volumes to achieve our objectives.
Know the different traffic channels (Organic, Direct, Paid Search, Referral, Display …) as well as its structure (do they assist in the conversion or convert?) And the comparison by device (Desktop, Mobile, Tablet) will help us to decide better our strategy
Recurrence of users
When we have stabilized the costs of our traffic and we have focused on the conversion we must work on the recurrence of users. If we analyze the segment of recurring users (they buy more than 3 times a year) we see that it is the most profitable by far. In addition, you have greater opportunities to recommend our brand or speak well of it.
When we find products or services that by their nature are little recurring we have to choose to improve the average value of the order. Use cross selling, up selling, discount coupons, deferred financing, free shipping, … These actions will make us more profitable traffic.