“There are no excuses”, that is the motto of Samsung’s latest campaign to raise awareness about the distribution of domestic tasks. In this case it is about putting the washing machine, and for the campaign was launched Equal Housework, an app to interact with your partner and to measure the results Who will put more the washing machine?
Mobile applications and mobile marketing continue to show an upward trend when communicating actions between a brand and its users. These actions achieve their objective and also are not perceived as an advertising impact. Now the campaigns do not have to be boring, nor be exclusively offline, since the digital world offers new channels and new tools to communicate and interact with the brand. #Vice President Email List
With #YaNoHayExcusas a chatbot was created on Twitter with the idea of solving doubts and making the action more fun. If you try to put the hashtag you will see how an icon with a washing machine appears next to it. We must admit that it is very cured by Samsung.
Everything took place in Jun, a small town in Granada, where the distribution of washing machines between men and women was balanced, although it is the first stone on the road.
The combination of an action in Jun, together with the communication in social networks (Twitter and Youtube) and, above all, the mobile application, seems to me a fantastic idea to be able to impact the target audience in a different way.
Looking to the future, I think that brands could take more advantage of the strength of marketing push notifications to carry out effective communication. They already have the app downloaded, now we take advantage of that new channel before falling into disuse. Always with consistency, because if we exceed the application will disappear from the smartphone.