Welcome to the Facebook Ads Guide 2017 on how to make an advertising campaign on Facebook. Regardless of your goal of online marketing with this article you will have a complete vision to start launching your campaigns in Mark Zuckerberg’s social network.If you’ve come this far to know how to do an advertising campaign on Facebook, how to create an adgroup or an ad, you’re in luck. I tell you step by step.

Facebook competes hard with Google in many fields of the digital market and advertising was not going to be less. If you already have knowledge of Google Adwords it may be easier for you to understand the use of the Facebook Business Manager. # Director Human Resources Email List Any questions, errors or updates that you can find in this Facebook Ads guide can let me know through a comment or email. I hope you find it useful!

Facebook Ads Guide 2017
Before showing the Facebook Ads 2017 Guide and getting involved with the Facebook Business Manager we must do a basic introduction. For this I already published an article with an Introduction to Facebook Ads that can be very useful if you are new to PPC advertising or this format.

FB like Google Adwords allows us to only pay for the received clicks, an advantage if we manage to optimize our campaigns well. We can create text ads, graphics, images or canvas that will be displayed in different locations. From now on we will see step by step how to make the right decisions in a campaign in FB Ads.

Facebook advertising goals
The advertising objectives of Facebook are the most important decision in order to achieve our marketing objective. We can find 14 types of objectives to carry out digital advertising in this social network:

Promote your publications
Promote your publications is a type of campaign that serves to give greater visibility to the publications we make in our fanpage. The strategy behind is usually related to the achievement of social response.