Activating AMP in WordPress can be a turning point for our website, especially if we focus on usability and user experience. This technology will improve some metrics such as the number of unique users, time on the site, bounce%, etc.One of the main causes of abandonment, both from mobile devices and desktop, is the loading speed. Who waits more than 3 seconds to load a web?
Google does not stop telling us how important is the speed of our site for SEO positioning. The signs can not be clearer. With this tool from Google we can know the loading time of our website and compare it with websites of the competition. #Regional Vice President Email List
Over the years, all WordPress themes will have this technology natively, but in the meantime we can use some plugins to solve the problem. Long live the plugins!
- If you only want to know the plugins to implement AMP, go to the end of the article.
What is AMP?
AMP is a more simplified version of the web, which thanks to a specification of the HTML language, limits what is strictly necessary to load and read the article. This improves the content loading and gives more visibility to the articles in the search engines.
How many visitors do you have from mobile devices?
That is the question you must ask yourself to assess the implementation of AMP HTML. The media have been the main stakeholders in this technology and the first to implement it.
Digital analytics in AMP articles
The main web analytics tools such as Adobe Analytics or Google Analytics already take into account AMP HTML technology and have developed specially designed structures to measure users, behavior and conversions.