Recently I was invited to Seville to open the second edition of the “Fundación CajaSol ​​en un tuit” cycle. Being one of the objectives of this cycle to improve the image we project and increase employability, I thought it was a good time to return to an always interesting topic for people who are starting or want to get a better game of social networks: how can I use social networks to my benefit?At the end of the article you have the presentation, the video and the photos of the event. #Chairman Email List

For this I resorted to a methodology that I defined a while ago and that I updated for the occasion. As a starting point I started by briefly describing the current focus of social networks, the points that concern me the most and I gave them as an example a recent Unicef ​​campaign that talks about the risks of misuse of social networks (#NoSeasEstrella) :

I also talked about the consequences that these trends are having on the evolution of social networks.
The vast majority of professionals or future professionals are in one way or another in social networks. The problem is that many times they have done so by inertia. This has led them to an unproductive use or in the worst case, to have more than one problem.

Check the current status of your profiles on social networks
To carry out a personal audit of social networks, I propose a brief 5-step methodology:

Define our digital identity
Eliminate everything that does not add value.
Separate the personal life of the professional (we need a “private” place to be ourselves 100%).
Optimize processes
Measure and optimize.
Define your Personal Social Media Plan
To do so I start from the methodology to define a Social Media Plan for a company and adapt it to the situation of a professional who wants to take advantage of social networks to strengthen their digital reputation or start a business.
The methodology to define a personal plan of social networks has 6 steps:

Digital identity map.
Definition of the audience profile.
Definition of objectives.
Definition of movement in social networks.
Definition of the strategy.
Definition of the tactical plan.
Measurement and optimization (it is outside the plan, but it is essential for it to be successful).
In the links that I have left you above you can see information in detail of each thing. Then I leave the presentation, the video and some of the photos of the event, where you have a summarized version.