In the last months I have read comments and experienced personally, the turn that LinkedIn is giving in terms of the use that they are giving part of its users. Specifically, I refer to publications that have little or no relation to professional issues.What is happening? Why is the essence of Linkedin starting to be diluted?Why Linkedin is becoming the new Facebook
The reasons are varied, but in my opinion most can be attributed to growth and its consequences.The growth of a social network means that the user profile is becoming more generic #Chief Financial Officer Email List
In the first years, social networks are able to maintain their essence. The users that form them are influenced or allowed to be influenced by the guidelines that the social network itself is marking and it is developing in a more or less stable way.
But with the passage of time the influence of competition, and especially the need to grow the user community to make the business profitable, means that measures are taken to accommodate new profiles (from new features to new formats).
Some changes enhance the initial essence and others not so much. Tests are being made and while the social network is increasing its size. This inevitably makes the profile of its users more and more generic and, therefore, it is very difficult to maintain the same spirit.
The social network becomes a mirror of society
What makes the social network change? The decisions of your CEO or the need to retain an increasingly generic user profile? Who influences more in its evolution? I think that, in the long term, the paper is shared equally.
Social networks need to evolve to adapt
Another undeniable fact, beyond the dilution of profiles, is that social networks must be constantly changing to adapt to the new needs of their audience. As I said before, this can have positive or negative consequences, but the change is imperative.
A while ago the competition was between Facebook and Google+. One, starting from a social network, added functionalities until it became something more than a social network. The other added a social network to a very solid ecosystem of tools. The first is still standing and growing, the second has been dying for years.
Now it is Linkedin that seems to be turning from the professional world to a more generic one. It started almost as an online curriculum and has been adding dozens of features that have led it to be the social network for reference professionals.
But in recent months the changes are becoming more visible, due to the increasingly common non-professional content. My feeling is that the change began with the inclusion of the video and the greater visibility that Linkedin gives to these publications.
This new format has accommodated users of other social networks closer to the posture, users who take advantage of the moment to carve out a space (whether they come from another social network or have spent time searching for their time on Linkedin).
What are the consequences of this change for Linkedin?
In the short term it is causing some discomfort in users who have been actively participating for some time. The contents are no longer relevant to them, certain uses seem inappropriate, etc. Inevitably it will make a party look for another social network more related to their needs.
But this is not entirely worrisome. It is part of growth. In my opinion, the problems will come when you start competing directly with Facebook. This is when the lurches are going to be stronger and their consequences more important. This is the moment in which the flight of users can be much greater, and therefore, the problems of profitability.