Because of their specific focus, info producers tend to focus excessively on the creation of sales funnels on Facebook and automation with tools such as Active Campaign.This approach to selling leads them to forget the context in which they move and the key elements of digital marketing needed to maximize their results The objective of the talk was precisely to give them that global vision and a guide on how to guide their online marketing strategy. #Board Member Email List
The sales funnels for Facebook are fundamental, but they are a small part of a whole I started showing them a funnel for Facebook me my great friend and super expert on the subject (and many other things), Vilma Nuñez. Its correct design and automation are essential for sales to flow, but we are talking about the end of the road. We have to make them perfect to get the sale, but, following the previous example, for this to happen we have to build the different paths that lead our audience up to that moment.
How in any profession, to be successful we must be clear about our goal and work hard to achieve it
The road to sell a digital product (training, consulting, etc.) is long and we need to be clear about the stages through which we must go to reach the goal (comparable to any digital business).
The stages that a digital producer would have to go through could be (is an example):
Definition of the value proposal.
Content production: product info, videos, articles, lead magnets, webinars, …
Definition of the marketing strategy.
And in short, I work hard to get the results.
If you turn your passion into your work, the money will come alone. But if your passion is money …
Sometimes you have the idea that, to sell on the Internet, just have a website. It seems that sales are going to come alone. Which is relatively easy. We tend to have magical thinking. If there are x million Spanish speakers, with which I bought 1% …
This leads us to think that the road to success is a straight highway, when the reality is that it is full of potholes and sinkholes that will delay us.