The day-to-day life of a marketing professional is often complicated. It is composed of a large volume of tasks and usually from different areas. Each day is different from the previous one, it is an exciting job! But sometimes so much variety and volume can be counterproductive.
Let me explain myself beginning at the beginning. #Germany Consumer Email Lists
Why do we do marketing?
The answer that many of you can have in your head is: “to sell the company’s products”.
And partly you are right, but only partly. The correct answer would be to add value to the company or, in other words, to help you achieve your business objectives. And as you can imagine, companies do not just need to sell more.
To sell more you have to do many things more than sell and companies have other needs in which marketing can play an important role.
A good guide to help us prioritize our marketing activity is to start with the Business Model Canvas, which is a simple way to represent the most important variables for the business and therefore, those that should guide the objectives of the marketing strategy.
This is the theory, but what happens in the day to day of a marketing department?
We have more work than we are capable of assimilating
Normally, the daily workload of a marketing department is above the actual capacity of the people who compose it. They have more work than they are capable of.
To this we add a changing environment that makes new tasks urgent and / or important, that disorganize daily activity and change priorities.
In this scenario, it is more than normal for the reference to lose sight of what the objectives are. We stop being able to differentiate the important from the urgent.
Good marketing is to add value to the business, not to do many things.
Add to this the years of filming the department in which repetitive tasks are established that have not been analyzed for some time if they are necessary or not, and we have the reality of many of the marketing departments.