The newsletter continues USA Business Email List to be one of the most effective tools in Online Marketing. Do you want to know how to make it really work? In this post I tell you how to do it step by step, and I recommend the 7 best tools. You will also find 20 email marketing tricks with which you will get the perfect newsletter
12 21What is a newsletter?
A newsletter is an informative email sent by a company, brand or blog through an email. The content of the same may vary, but usually consists of relevant information such as offers, new product launches, last post collection, etc.
It is aimed at people who have previously subscribed to a list, are called subscribers. This is the most important part since this database is very valuable for companies.
The frequency with which a newsletter is sent may vary depending on the strategy that we opt for, it can be daily, weekly, monthly …
Email-marketing is one of the most effective direct marketing tools because it uses email to establish a direct relationship with the customer. Even being very effective, we have to be careful not to abuse this technique, because if the content is not interesting enough and the company constantly bombards with emails, the subscriber will take this communication as spam.
The Advantages of using a newsletter:
It is a simple and direct way to communicate with your customers or users. You can tell them first-hand about all the news about your brand.
Mail is usually checked daily, so it’s relatively easy for your users to see your email.
Subscribers are users who have previously subscribed to your blog or your website and are interested in receiving information, it is a perfect filter.
The cost is quite affordable, there are even free platforms with subscriber limitations and mails.
Although the main objective of the newsletter is not to sell, it can sometimes help to materialize sales through discounts and offers.
It can be a source of traffic to your website. If you post interesting content, your subscribers will click on the links in the newsletter and they will arrive at your website.
This type of communication is ideal to strengthen ties with your customers. If you create lists with your most active users you can take care of them in a special way to build loyalty.
You can segment the shipments, so you can send different types of campaigns within your subscribers.
The database of a company or brand is something valuable because of its high conversion rate, much higher than that of your followers on social networks.
The disadvantages of using a newsletter:
To increase your lists, you need users to subscribe. It is complicated, so you will have to try to make the subscription box that you place on your website or blog attractive and with a message that engages.
Once you send the newsletter the user must open it, it is another of the main problems that we are going to encounter. Normally the opening rate does not exceed 20%, so do not be scared when you review the reports. To try to improve this rate, it is essential that the subject of the email be interesting and leave the user wanting to know more.
Once opened, you should try to guide the user. On the one hand you must write in a summarized and very visual way the information you want to share, on the other hand the ultimate goal will be to direct traffic to the links that you have placed, for that they should click them. As a tip I recommend that you put flashy buttons and calls to action.