I am this strong, because my experience defining marketing strategies has shown me that.Beyond the theory, I start from a very basic premise:The better we know our customers, the better we will know how to sell them
Think about it for a moment, who better than someone close to you to recommend the product you need? Who knows you well, knows your tastes, needs, habits, etc. and is able to recommend exactly what you need and also, you fully trust their criteria. #Austria Consumer Email Lists
Well this is what we should try to do with our audience. The complication is that they are not so close to us and the volume of people is huge.
In many cases marketing plans are defined based on assumptions (“I know perfectly who my client is”) and in others a superficial description is made.
The problem with this is that we are going to base our strategy, the value proposal, our processes, … everything! with a little exact and little detailed information. An information that does not bring out the real motivations of our audience, which will not give us the keys we need.
I usually say that if we make a correct definition of the audience profile, we have 50% of our marketing plan done. We have defined the contribution of marketing value to the business, we have described our audience, we have found the value proposal that will make them decide for us before the competition and finally, we have described the purchase decision process and the steps to continue to convince them to move on to the next phase (we are accompanying them in that decision-making process).
To do this I have defined a methodology that combines the elements necessary to do it correctly. Many of these things I have explained in this blog separately, but I have never given the full view.
Learn to define an audience profile and maximize your sales
That is why I have designed a course in which I give the complete methodology and I teach you how to do it correctly.
This course has two blocks. In the first you will learn the methodology to define an audience profile and in the second you will assimilate it thanks to 4 practical workshops:
Business Model Canvas (bonus).
Extra bonus: you can also put it into practice immediately thanks to the 4 work templates that you can download.