They have done it again! Samsung has surprised us with its new action of Ambient Marketing made in the central square of Callao to present its new Galaxy Note9.
Last Thursday, September 6, Samsung announced the launch of its new Smartphone by simultaneously shutting down all the outdoor advertising screens in the Plaza de Callao chief financial officer email list, showing the image of an exhausted battery (0%), followed by the message “Your battery is not lasts a whole day ?.
Those of us who pass through Callao weekly are not used to this type of truly innovative actions, and we have to settle for the typical videos or uncoordinated images of some brands.
With the expansion of the digital world it seems that there is no room for ingenuity and creativity, however, there are still brands that use these weapons known as “guerrilla marketing” to impress us and get us out of the routine.
In this case, the use of technology and less conventional formats such as Street Marketing or Ambient Marketing, have managed to attract the attention of new consumers, exhausted from traditional outdoor advertising.
With this action, Samsung has presented the main novelty of the new Galaxy Note9, its 4,000 mAh battery that boasts to endure 24 hours a day. I think he has more than achieved his goal.