Measure the loyalty of your customers by calculating the Churn Rate to know how many of these are left with you and how many leave you to go with the competition. Today in Soy de Marketing we will see its formula to find out exactly the proportion of clients who abandon us.
Capturing new customers is estimated to be about ten times more expensive than maintaining those that we already had in our portfolio. In order to develop marketing strategies that allow us to retain customers, we first need to see an X-ray of the current state. For this the calculation of the Churn Rate is fundamental. #Vice President Sales Email List
Some brands such as Harly Davison have managed to create a truly strong user community around a lifestyle that includes, for example, the need to own a brand bike. To get into the context, in the next section I discuss some of the results of a study on brand loyalty.
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The research carried out by Andema had 1009 surveys conducted in all the Autonomous Regions of Spain and taking into account the population of these, for which a weighting was made. The error is +/- 3.1%.
Based on the results, a positive relationship is observed between age and the degree of fidelity, which means that in general terms we find more infidel to brands among young people.
Women are more faithful than men in almost all categories except those that refer to female cosmetics.
In the cities of intermediate size of the study, that is to say, those with between 50 and 100 thousand inhabitants “are the groups with the most faithful consumers. It should be noted that in the larger cities, great loyalty is observed when we talk about car brands.
Those consumers in charge of making home purchases postulate themselves as more faithful than those who make individual purchases for the home.
The group of respondents who declare to be a student seems to be more faithful to the brands in those groups of products and services where we are less faithful in a general line.
In addition, the study reflected the factors most in demand when evaluating a product / service according to the respondents. We must take into account the social desirability in the results. However, they serve for our starting point:
