Optimizing campaigns in Google Adwords is a fundamental task that you must take seriously if you want to maximize your money and get your sales or branding objectives as soon as possible. In this advanced manual we have compiled a list of more than 30 optimization steps that can help you improve today.
Another key aspect in Adwords is knowing how to interpret the reports and organize your account taking into account the segmentation. Apart from the 20 SEM tricks georgia email list that we shared a few months ago, today we have for you this advanced manual to optimize search and display campaigns. And see in detail the most important aspects related to the budget of your campaigns, the adjustment of your bids and the text of your ads.
In this chapter of Radiomarketing you will also find many recommendations to improve your Google Adwords ads.
Tips to optimize search campaignsKeywords Curriculum
In search you reach users with a purchase intention superior to campaigns oriented in display . Almost all the optimization work revolves around keywords and improving text ads. So that will be your strong point and where you can stand out.
I present the scheme that we will follow in this first section with concrete actions in the search network:
1. Organize ad campaigns and groups well
Different CV’sIf you do not segment your campaigns and groups well, you will be losing the opportunity to control and measure correctly. So as fundamental advice and applicable to any campaign: segment to the maximum.
The segmentation by geographical location is a key section that should make you reflect on the number of campaigns in your account. Do not try to cover many locations in a single campaign because it will be counterproductive.
Ask yourself what type of business you have and act accordingly. For a local business, I recommend restricting the ads to a nearby area of influence, by localities or specific cities. If the activity of your company is developed nationally by communities and if it is international by countries. As always, the key will be to try and see if you achieve the expected impact.
Once you have clear the number of campaigns, you have to plan the number of ad groups. In search, each group should be starred by a keyword and its possible variations. This will guarantee the optimization of the ad text and the relevance of the keywords for that particular group.
2. Add manual extensions to your ads
128If or yes, in search-oriented text ads you have to include at least 2 or 3 extensions to your ads. They have no added cost and increase the visibility of the ad and the level of quality . I advise you above all:
The call extension , so you can include a phone number.
Location extension , to add an extra line to your ad and show your mailing address.
The extension of site links , to include extra links to the ad that redirect to interesting contents of your web page.
Other alternative extensions and also recommendable are for example the extension of highlighted text so you can add to your ad 1 or several descriptive lines of 25 characters.
Compare ad A with ad B, what catches your attention and appeals to you? Which one would you click on ?:
