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Good marketing can provide that fuel, but where do you get the right expertise from? Are you starting with an intern, cheap but still learning? Do you hire expensive specialists? Or do you immediately attract a CMO? In this article I discuss 7 lessons that I have learned from the selection process. Choosing is difficult. Because Panama Phone Number choosing leads to toothache. Especially when you have to make a decision of which you do not yet know the consequences. That’s why I’ll take you through 7 lessons that will help you make better decisions when you’re about to hire your first marketer as a CEO, director or SME entrepreneur. Want to go straight to 1 of the 7 classes.
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Then click on one of the links below: 1. Secure responsibility at board level 2. Provide a solid marketing foundation 3. Hiring an intern is not the golden egg 4. Hire someone with a growth mindset (and not a CMO right away) 5. Provide strategic guidance for your internal marketing function 6. Get your marketer a sparring partner / accountability buddy 7. Guarantee (part of) the execution internally in the form of an agency or Panama Phone Number freelancers 1. Secure responsibility at board level I once worked with Bert. A nice guy, and one who does his best. One day within his company (a business service provider), Bert is given the responsibility to set up (online) marketing.