To start with, you can take a look at what behavioral information you have already tracked in recent years, for example via Google Analytics. But then, what do you do with all that data? If you want a more professional approach, it is useful to collect all data in one system. You can use a Customer Data Platform (CDP) for this. With a CDP you can generate customer profiles and actively use this data for content. Well-known examples of CDPs are BlueConic, Datatrics, Bloomreach and Blueshift. With a CDP you ensure that every visitor sees the right message at the right time. A CDP must be linked to the e-commerce platform you use – most CDP parties have links for the most commonly used e-commerce platforms. Also read: A powerful content strategy for webshops: this content is indispensable 2.
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Content Now t hat you know who your customers are, it’s time to create content that fits them. Content should stimulate, hold attention and convince. Make full use of the knowledge you have about your target Hungary Phone Number audience. What do they like? How do they surf? Where do they come from? Later in this article I will discuss some concrete examples of personalized content. 3. Experience Now it’s time to distribute your personalized content and give your customers a unique experience. You link content to the data you gained in step 1. If you want to send out personalized emails, you can choose to create different mailing lists yourself, for example based on orders.
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How do you do this? Just a little patience, I’ll explain more about that later. 4. Measure How effective is your personalization strategy? Check analytics about the behavior of your customers regularly to see if the strategy is working and where you can make adjustments. 5. Customer Service Good customer service creates customer loyalty. We may then be on the go more and more online; a personal voice is always nice. In fact, a Zendesk report on customer service trends shows that 57% of consumers believe customer service excellence is a factor in their brand loyalty. Therefore , four tips for you for better customer loyalty: Formulate a clear brand goal.