First, let’s take a look at how Lebanon Phone Number to prepare for a content personalization strategy. I will give you a concrete example below. As a webshop owner, do you want to implement a large-scale personalization strategy? According to IBM , you should pay attention to these five parts: 1. Dates To provide a personalized experience Lebanon Phone Number to your customers, as a business you first need to know who you are targeting. To find out, you need to collect data, data and more data. With this data you ultimately build extensive customer profiles. These customer profiles Lebanon Phone Number consist of both contextual and external data.

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To start with, you can take a look at what behavioral information you have already tracked in recent years, for example via Lebanon Phone Number Google Analytics. But then, what do you do with all that data? If you want a more professional approach, it is useful to collect all data in one system. You can use a Customer Data Platform (CDP) for this. With a Lebanon Phone Number CDP you can generate customer profiles and actively use this data for content. Well-known examples of CDPs are Lebanon Phone Number BlueConic, Datatrics, Bloomreach and Blueshift. With a CDP you ensure that every visitor sees the right message at the right time.

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A CDP must be linked to the e-commerce platform you use – most CDP parties have links for the most commonly use commerce platforms. Also read: A powerful content strategy for webshops this content is indispensable 2. Content Now that you know who your customers are, it’s time to create content that fits them. Content should stimulate, hold attention and convince. Make full use of the knowledge you have about your target Lebanon Phone Number audience. What do they like? How do they surf? Where do they come from? Later in this article I will discuss some concrete examples of personalized content. 3.