Marketeros, a very important part of the Digital Marketing strategy is the DIGITAL BRANDING. Switzerland Email Lists
To develop a strategy it is necessary to plan, structure and visualize the starting point and arrival point of the brand.
Products, Services, Intangibles … NO
Your brand must sell a CONCEPT.
BRANDING: Creating the positioning of your brand in 3 Steps
1. DEVELOP THE CONCEPT
The important thing here is to understand who you will interact with throughout the marketing plan, use the diagram to structure it and understand that this concept will give you the positioning you are looking for.
2. DEFINE THE CUSTOMER JOURNEY
It is the central step of this planning exercise, using the diagram you can establish the action scenarios of the strategy and how to approach them strategically
3. ELABORATE THE STRATEGIC MAP
Finally the summary of your actions with which you will establish a concrete action that you will evaluate and follow throughout the strategy.
How to make Digital Branding?
BRANDING: Creating the positioning of your brand in 3 StepsMeet our Digital Marketing Courses and Diplomas
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