it is important to link these activities to the strategic narratives of the organization, such as the marketing strategy, product development or a change process. An example from our consultancy practice: with the CEO of a well-known online travel company, we organized a Challenge on their internal social platform Workplace for about 15,000 employees. She suspected many of them were unaware that the company’s mission was to use technology to reduce friction during the travel process. That is why she asked employees what frictions they experienced while traveling.
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After the Challenge, 80% of the employees knew the mission, but 5 product ideas had also emerged. Various local solutions to existing problems were also picked up by other business units. The same CEO is also a great champion of equal rights for women. Once, when she had an appointment with Neelie Kroes, she asked the Uruguay Phone Number entire company for topics of discussion on Workplace. Afterwards she also extensively reported on her conversation with Kroes. 2. Make communication inclusive Leaders must therefore adapt in a hybrid setting. Communication professionals would also do well to examine their own working methods. Of course you have an important role to provide the organization with information, only.