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Campana Activista de Reclusas Colombianas nominated for the best Digital VIDEO campaign in the world

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Campana Activista de Reclusas Colombianas nominated for the best Digital VIDEO campaign in the world

Campana Activista de Reclusas Colombianas nominated for the best Digital VIDEO campaign in the world

Marketeros: Every year the Webby Awards launch the nominations. This year we have a pride and is an Activist Campaign made in COLOMBIA, is nominated for the best DIGITAL VIDEO CAMPAIGN in the world.


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This prison of Colombian women has a restaurant behind its bars to help the inmates.
This is the nominated video.

The San Diego District Jail directs the Restaurant: Internal.

The intention behind this is twofold. Its main objective is to challenge the way in which Colombian burkina faso email list society perceives ex-prisoners by portraying women in a positive way. Here is the psychology behind this: if the public sees the women running the restaurant successfully, acting as waitresses, cooks, hostesses and cashiers, they may later see them for something more than the crimes they committed. At that time, perhaps society will see them more for their potential and will give them a good opportunity to reintegrate, after being released.