Marketers, I often ask this question, What is better, Content Marketing or Social Media?
The answer is not obvious and I will explain it.
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Content marketing is one of the best ways to sell your company to the market. In general, we immerse ourselves in content marketing or in personal and business blogs and choose the titles of blogs as a result of what strikes us.
Difference between content marketing and social media marketing!
Social is a channel; Content is a tactic
Social networks change the rules of the game in the marketing sector. The birth of social platforms made the personalized orientation of the public in perspective easier for marketing specialists. Social networks provide a vehicle to reach consumers directly, instead of having to use an intermediary.
No wonder, social networks emerged as one of the most popular marketing channels for companies, in many recent surveys and many advertisers plan to increase the use of social networks and advertising budget.
Social media marketing is the great marketing strategy to listen and gather information for your business and to find and attract potential customers. The social media marketing strategy works best when it is integrated with other marketing tactics such as inbound, attraction marketing and positioning.
We want visitors to find our news through the search engine. This content can be shared within specific communities and, therefore, it would be better to use local SEO marketing.
It is exciting to know that content marketing involves social networks, such as images, links and videos. And, of course, in social networks, marketing specialists use the content to transmit their messages.
In Social Media Marketing, the center of gravity, the focus of the marketing activity, is within social networks. When marketers run social media campaigns, they operate within Facebook, within Twitter, within Instagram, YouTube, etc.
As they produce content, they place it within these networks. Better content helps the company sell the product at a higher rate and local SEO marketing helps to share this content. On the contrary, the majority of content marketing on the brand’s website does not achieve it.
It does not matter if it’s a brand URL like AmericanExpress.com. Social networks are vital to the success of content marketing efforts, but here, Facebook, Twitter and YouTube are used primarily as distributors of links to the content of the brand’s website, not as containers of the content itself.
Types of content
In my opinion, in the marketing of social networks, content marketing is designed to fit the context of the chosen social platform: the limited message was created to adapt to the social website. Like Twitter is designed to fit 14 messages; contests, contests and games for Facebook, etc. Here, brands model their behavior after that of people who use social networks.
On the other hand, in content marketing, the context of websites allows for much bigger forms of content. Within that brand, you can publish blog posts with blog titles, videos, information graphics and more creative ebooks, just to name a few formats. Here, brands model their behavior after that of media publishers.
Objectives of Content Marketing and Social Media
When social marketing and content marketing can be used for a multitude of purposes, social media marketing generally tends to focus on two main objectives.
First, it is used to attract the attention of the visitor and the activity that generates awareness and the discussion around the brand.
Second, it is used for customer satisfaction. The content can be used for social channels as a channel to communicate with the customer, you can also collect the concerns and questions of the customer. From all the Facebook.com websites.
Blogs, landing pages and content marketing websites are more focused on generating demand.