If you have not yet become familiar with the concept of copywriting, I’ll describe it in a few words. It is about writing persuasive texts with a clear objective: to draw the attention of the reader with a final purpose. Here you will find 15 recommendations to get it. I hope you find them useful.
It’s nothing new and just listen to the radio or turn on the TV to discover examples of traditional copywriting. As Polikoff said, “copy is a direct conversation with the consumer,” and that is that a copywriter is nothing more than a good commercial behind a computer.
Imagine that your project has the web of your dreams. A secure hosting, a spectacular design, the best images and a strategy in content marketing that big brands would like. The problem? You have forgotten something very important: Write advertising texts that catch and convert. Both your website and any landing page of your services or products are your biggest digital showcase. Without ethiopia email list copywriting the conversation between the reader-client and you will be void.
It is impossible to write an effective copy text without previous material. Surely you have faced the blank page and have thought that you are not worth for this. You’re doing it wrong. To know how to say something before you must know what you want to communicate. I recommend you create two documents:
In one, make a list with all the key ideas.
In the other, start writing as if you were telling a friend about your product or service.
You see it? You have already written something. The sheet is not blank. Now that you have started, it will be much easier to start applying copywriting techniques.
Neurons mirror Copywriting2. Uses the power of mirror neurons
The words make us FEEL and REACT. Never forget that a good text has an impact on the reader. Let’s give two examples:
If I tell you about how the boiling oil fell on my arm and pustules began to appear while I was left raw, you will surely grind your teeth and feel anguish.
If I tell you that that kiss was so intense that I felt like a hook pulled out of my stomach from the inside you probably would have recreated that feeling.
The key word of this neurolinguistic process is IMAGINATION . The moment you touch the fiber, mirror neurons activate and guide the reader towards your goal. Any copywriter knows the power of the mirror neurons and the IMAGINAR verb:
Imagine earning 1000 subscribers in a month.
Imagine finding work in less than a week.
Imagine losing 10 kilos without going hungry.
Imagine getting investors without leaving the office.
Adjectives and verbs copywriting3. Less hyperboles and adjectives. Bet on verbs
A very common mistake is to fill your texts with adjectives and hyperboles. Everything is wonderful, fantastic and unique. I advance you that they will not serve for anything if what you pretend is to sell. If you say that your product is the best on the market, the first thing your reader will think while reading is: WHY? That is precisely what you must explain. Convince him. Use action verbs vs. Adjectives and your texts will gain credibility. Look at these two examples:
Hire our amazing cooking course, the best in the market.
With this course you will learn cooking techniques from the first lesson.
The power of a single action verb is more intense than two adjectives (although “better” is substantiated) that speak of the course itself. In addition, the action remains in the memory. The description no. The truth is the following: