Companies have one ultimate goal: to sell. And, for this, there are many strategies and tools that bring companies and their products to the end customers. One of those lesser-known strategies, Buy Weight Loss Leads and one that can have more impact, is Dayketing.
WHAT IS DAYKETING?
Dayketing is a communication strategy aimed at increasing the presence in the media by taking advantage of events and official (or special) days to increase the intensity of communication or marketing campaigns.
Luckily, the calendar is full of thematic days and events such as World Radio Day, Easter Week, Valentine’s Day, Happiness Day … Check out our post from last week on the calendar of events of 2017 .
HOW TO GET TO THE MEDIA?
Creating blog posts or social networks taking advantage of Dayketing is usually well received by users. But if you want to go a step further and multiply your impact on the audience you have to get to the media. Here are some ideas to attract media communication:
- DAY RELATED TO THE SECTOR OR THE THEME OF YOUR COMPANY
This should be seen almost a reason to celebrate the company. Design infographics, present reports or create events related to this day and with the products of the company. A good example is to publish a report on the use of bicycles on World Bicycle Day if you sell bikes.
- PARTNER WITH ANOTHER COMPANY, ORGANIZATION OR INSTITUTION
“Unity is strength” is a phrase that comes great here. If your company is not well known or does not have the necessary resources, looking for alliances is a great solution. Corporate Social Responsibility (CSR) pulls much of this strategy of collaboration with NGOs, associations and official institutions.
If you do, for example, a non-profit event in collaboration with an NGO, you will be more likely to have the media pick up the activity. Donations and training projects with social sectors with difficulties are widely covered by the media.
- GIVE ADVICE ON YOUR SUBJECT
A publication with advice is much more effective than the traditional press release or conventional advertising. The councils provide real value to the audience and, if you give advice on a domain that you master well, the media can recognize as an authoritative voice to help others.
- STREET MARKETING FOR SPECIAL DAYS
Let the creativity flow and prepare an action in the street innovative and peculiar taking advantage of Dayketing. One of the advantages of this strategy is that you can know well in advance on what day will be the event or celebration that interests you, so you can plan well the action and warn the media to be outstanding.
WHICH COMPANIES PERFORM BEST DAYKETING?
Two of the most popular companies in the world and that have more presence in the day to day of ordinary citizens are those who use Dayketing better: Google and Facebook. Google appears in the media every few days thanks to the doodle that illustrates the search engine where they remember events of both the present and the past. Facebook , on the other hand, proposes its users to make a publication celebrating the special day it touches, that you post that you are following a current event or that you insert filters in your profile photo.