Marketeros, e-commerce in Colombia continues to grow.
I share some updated figures to have reference and the analytical detail of what is happening in the growing industry.Spain Email Lists
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This is how E-commerce in Colombia goes
By: Ingrid Velazquez
E-Commerce in the country is developing in an incremental way, internet transactions represent 2.6% of GDP in Colombia, which has put the eyes of the whole world on electronic commerce, where be the future of retail
The main exponents of E-Commerce in Colombia are: Free Market, Amazon, Ebay, Linio, Dafiti, Exito.com and Falabella.com among the forts in the field, and in turn it is estimated that these companies and some new ones will be able to contribute around
In the same way there are entities that have been created with the purpose of empowering the industry and generating a space for dialogue and knowledge among the main actors of electronic commerce, in this case I am referring to “The Colombian Chamber of Electronic Commerce – CCCE , convinced of its role as a dynamic service among the various participants in the sector, you have created the first version of eCommerce Summit Colombia (May 16, 2017).
This event will be of great importance since it gives the scale to this new field that is in development and that can bring greater benefits to all the industries of the country, since it is the e-commerce can work in a transversal way in all the companies of any sector.
The event will have the participation of national and international experts from the public and private sector in which they will analyze in detail the Colombian regulatory framework of the digital economy, public policies and the challenges of electronic commerce with the aim of promoting and promoting the growth of the sector and in general of the country economy. They will feature leading world-class speakers such as Michel Koch, Chief Marketing Officer at Time Inc., with more than 20 years experience in omnichannel marketing trends in the United Kingdom and Susana Voces, General Manager of Ebay Spain and an expert in eCommerce and omnichannel comes out.
The objectives of the CCCE are the following:
Generate relevant knowledge of electronic commerce in Colombia and the world, which can be translated into opportunities.
Incorporate into the social base of the CCCE a plural number of actors in the value chain regardless of their size and region.
Promote and promote the maturation and standardization of the electronic commerce value chain.
Promote mechanisms that generate trust to end users and companies with respect to electronic commerce, through better practices in the current legal framework.
Develop initiatives that promote and increase the supply and demand of electronic commerce and its associated services.
Participate in the construction of public policy related to electronic commerce and its associated services.
Generate national and international synergies that foster the growth of electronic commerce in Colombia