Gaining visibility in the digital spectrum is the ultimate purpose. Of digital marketing, and this entails relying on various tools, strategies. And methodologies capable of causing more and more users. To interact with a specific brand. One of those strategies is. The earned media, and in this post we will explain you from a to z on this topic.
We can safely say that earned media is one of those fundamental. Concepts that any digital marketing plan must contemplate. With the aim of generating sufficient brand awareness. In the audience and, consequently, gaining ground in the markets.
To introduce yourself a little on this topic, you can remember those. Times where to find out about events, trends, new products. Or promotions you had to resort to magazines, television programs and newspapers.
And it is that all this publicity was earned media for those companies.
Here we explain what the Chief VP Sales Marketing Officers Email Lists possibilities of this strategy are currently.
In short, earned media are those channels, media or platforms that are not part of your business or company , but that, with good practices, you manage to influence them so much that you become part of them.
In other words, it is all that organic exposure of your brand , either by a viralization event or by satisfaction and recommendation of your customers.
Thus, a channel independent of you serves as a “free” means of promotion.
In itself, earned means “Earned”, that is, what this concept refers to is those media that you “Earn” by relying, of course, on owned media and paid media.
If you don’t know what we’re talking about, don’t worry, you’ll find out later.
Two simple examples to visualize it
Let’s say that, after a well -planned content marketing strategy , you start creating very interesting materials on sustainability.
In this case, maybe a newscast will never notice you, but media focused on renewable energy, recycling, among others, yes , which will cause them to write things about those methods and get an earned media.
Likewise, it is also a very effective way of doing what is known as link baiting . In other words, you begin to generate complete content with a sufficient level of attraction so that other media notice it, talk about you or drive traffic to your site .
The other example could be the case that one of your products manages to reach such a level of satisfaction due to its quality, price and/or efficiency that people outside your company start reviewing them on their channels.