Four members of the CM Classroom team have developed an Online Marketing Plan for a recycled furniture store that got in touch with us. We want to share with you this digital marketing plan because we think that, in some way, it can be useful for other types of businesses as well. Many gibraltar email list marketing ideas that we provide can be adapted and applied in other sectors. We hope you will be of great help.
If you prefer to listen to our digital marketing plan for a furniture store, you can do it in this podcast of Radio Marketing .
First phase of all Social Media Plan
The first thing to do to develop any Online Marketing Plan is to have clear 3 aspects:
- What objectives does the company pursue? All must be concrete, measurable and calculable in time. Is the goal to increase sales? What is he pursuing is branding , that they know the brand better? Do you want to get subscribers? Or maybe retain and retain the public that you already have for your customers to buy again?
- The second thing would be to do an internal and external SWOT analysis of the business to have clear the strengths, weaknesses, threats and opportunities, both of the company and of the competition and the sector. Above all, it is necessary to detect and define very well the strengths of the business: how it can stand out above the competition. Through the blog? With a good online service? With exclusive and free proposals for the best clients?
- Finally, you have to make a study of the target audience . How is the potential client? Where is it on the web? What topics interest you? How can we get there? The profile will tell us about what topics to write and in what social networks the company will have a presence. It is not necessary that all companies are in all social networks, only in those that are truly interesting for their activity and customers.
Knowing the objectives, the public and what can differentiate this brand, we will create Content Online Marketing strategies for that audience knowing where they are and what they are interested in.