Excitement is also a reason funny things Jamaica Phone Number are shar. In contrast, people are less likely to share things that make them happy or sad because these emotions reduce arousal. How can you apply this to your marketing activities yourself? Marketing activities are often aimed at disseminating information (especially in the Jamaica Phone Number B2B world). But often information alone is not enough, it can even be a bit boring. That’s where emotion comes in. Instead of hammering away at features or facts, we should focus on emotions. You must be thinking: but not all products or services can respond to emotions, right? In principle, any product or service can focus on emotions, even those without an obvious emotional hook.
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Want to make content go viral? Use the right positive or negative emotions Select emotions that cause a lot of excitement and prompt people to take action (in this case: sharing your content). Adding Jamaica Phone Number more excitement to an article, ad or other type of content can have a big impact on people’s willingness to share it. You can go two ways: the negative or positive side. On the positive side, you excite people, make them laugh or inspire them. On the negative side, you make people Jamaica Phone Number angry, not sad. Marketers often tend to avoid negative emotions for fear that they could damage the brand.
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Obviously, you’re not supposed to make Jamaica Phone Number your own organization negative – but when used correctly, negative emotions can actually boost word of mouth. Designing messages that make people anxious or angry (high arousal) instead of sad (low arousal) will stimulate transmission. Negative emotions, when used correctly, can be a Jamaica Phone Number powerful driver of discussion. Emotions drive people to action. They make us laugh, scream and cry, and they make us talk, share and buy. So instead of quoting statistics or providing information, we should focus on emotions.