Create a convincing customer journey; Learn how to connect with your customers on a personal level. Example content personalization. That is Macedonia Phone Number why we are concentrating and looking at the largest webshop giant in the Netherlands. For this example, I’m using screenshots of emails I received after purchasing makeup products earlier this year. In addition, I compare the homepage that. I see when I am logg in with the homepage that a colleague sees. For all examples I clearly discuss what the personalization in the relevant content is. How you can achieve this as a webshop owner.
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Sample personalized mailing #1 Example personaliz mailing Personaliz mailing What? This is the Macedonia Phone Number first personalized email I received from after my make-up product order. This email specifically focuses on a brand I bought Maybelline. tries to get customers to return by means of a substantial discount. How? Linking customer order history to a specific mailing list. In such cases, all customers Macedonia Phone Number who previously bought products of a certain brand will receive a certain email. Images have been designed for the mail in this example, which are then used to build mails on the basis of a mailing system (for example MailChimp) CDP. The generation of such a mailing list based on orders is done via a CDP.
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Example personalized mailing #2 Personalized mailing example Personalized mailing What? Two days after receiving the first personalized email, I receive an email containing an extra category. The discount on Maybelline is still mention. But more attention goes to a discount on nail polish. This email is clearly still addressed to customers Macedonia Phone Number who previously bought Maybelline. Was the click through rate of the first email not good enough? Are customers who have just bought a make-up product at all inclined to order more right away? You’d think they wouldn’t need more until their current product runs out.