Hello Marketeros! Today in Soy de Marketing we are going to talk about that step that turns our blog into a whole money site. Since we are talking about a money site and not a blog that allows us to vent on our hobby every weekend, we have to think about what our future source of income will be.
Monetizing a blog is neither as easy as or as difficult as some people think. In many cases it arrives unintentionally, you have a quality project and a company is interested in you …
Why is monetization important?
Costs of maintaining a blog such as hosting, domain, payment plugins, images, …
Hours of work of the blogger. Training, writing, promotion of content, creation of images, …
Copywriters or professionals who collaborate sporadically.
Costs of external services, such as SEO or web design, digital marketing, advertising …
For these reasons and especially because everyone who works things deserves a reward for their work, it will be necessary to monetize a superintendent email list. It is important to be clear about the difference between “monetizing a blog” and “getting rich with a blog”, they are very different things. You can go thinking about the first one. In reaching the dead center, cover costs go.
Can all the blogs be monetized?
Evidently, no. We have to be realists.
The first thing to know is that a blog always starts with losses (without visits there is no advertising but costs). To know that the time has come to monetize your blog you have to get a monthly number of visits between 30,000 and 50,000. Then, keep it. An objective that belongs to the digital marketing team in many marketing agencies.
Symptoms that tell us about when a blog can be monetized
- Traffic to the website. That it be enough and continued in time.
- Ensure the update of the page in the medium term.
- Have a series of faithful followers, who read us always, no matter what happens.
- Have a good organic position (SEO) for the keywords that interest us (that give money go).
- THAT IT IS A USEFUL BLOG. The most important without doubt.
How is a blog monetized?
There are many ways to monetize a blog. Let’s see some examples of how to sell or monetize a blog:
Google Adsense
It is the best known way to monetize a blog. Part of the basis that a greater number of visits higher income. To me, experience tells me that for a personal blog it is not the best formula.
Sale of products or services
Selling a product or service on a relevant and already positioned website is a great way to get money. However, this is one of the most complex options to achieve in the short term. To get to sell something on our site we need more than time and dedication. Here we could talk about:
1- Drop Shipping: It is a type of sale in which the retailer does not store the orders, simply acts as an intermediary with the wholesaler. Let’s say that “the order passes.” Very interesting today.
2- Training courses.
3- Events.
4- Webinars: In summary it is something like offering online conferences.
Affiliation with brands
We recommend certain products to visitors to the site, and if they buy the product through a link on our website or through a cookie that has been inserted into your computer, we will obtain a percentage on the purchase. Here the interesting thing is to know what keywords are the most money …
Infolinks
System that allows to insert advertising links in some keywords of the page.
Payment content
With tools like Shoplocket to sell your products.
1- Templates
2- WhitePapers
3- E-Books
4- Podcast
Advertising banners
That we locate in the “hot” places of the web or the blog.
Consulting sale
Professionals that offer their low cost services and online.
Agreements with advertising platforms for bloggers
As for example E-Buzzing, Adlemons, Bloguzz, …
These are some of the ways to monetize a blog. If you search on Google you will find a marketing blog that is clearly monetized. Later we will see in more detail in Soy de Marketing some more detailed ways to achieve a Money Site.
