Today I share the Guide to calculate the ROI of Digital Marketing.
With this material they will be able to design better strategies and measure them in terms of return on investment.

Digital Marketing in Colombia has evolved and with this the way to measure the effects of campaigns and understand how successful they are.
The return on investment (RSI or ROI, for chad email list the acronym in English of return on investment) is a financial reason that compares the profit or the profit obtained in relation to the investment made.

ROA, ROE, ROI …

This salad of acronyms confuses many; What does each one mean? They are not the same? Which one should you use?

ROA is the acronym for Return on Assets , and is defined as the division of net income between assets
ROE is the acronym of Return on Equity , and is defined as the division of the same net income, but among shareholders’ own resources (in a listed company)
ROI is the acronym for Return on Investment , and is defined as the difference between income and investment expenses between the cost of the investment
The net income we speak of is after deducting amortizations, taxes, interest, depreciation and other investment expenses.

If we stop to think we see that ROA and ROE are particular cases of a general ROI, which can be applied in many ways, according to how we define what goes into the income and expenses of an investment; This is the main problem of the ROI: each one calculates it as it pleases.

ROA and ROE, on the other hand, are more specific amounts, since they are calculated from accounting amounts.

I attach the template to make your measurements. Remember to share on social networks.