How to get subscribers in your newsletter is an article that will give you the keys to increase the subscriptions to your web every month. Every digital marketing professional should know the advantages and disadvantages of a newsletter, but he also has to know how to get the most out of medical director email list. Performing Email Marketing actions and working with databases can be tedious, so you have to be patient and not give up easily.
In Soy de Marketing I have implemented the automatic newsletter recently, but we have already been able to draw the first conclusions. Today the list of subscribers is small, but thanks to it I can increase the recurrence of users to the blog. At the moment the newsletter arrives once a week with the new articles since the last shipment and the best thing is that it is FREE 😉
How do I get followers on my website?
First, let’s see some tips that you must carry out if you want to achieve the success of your newsletter and therefore your blog or website:
The first thing is to have a good Email-Marketing tool, such as the free Mailchimb.
A good plugin to place the form on your website or blog.
In some cases have the services of a layout designer. This is optional, it depends on the quality and the final result you are looking for.
Define your email marketing strategy, both to attract subscribers, and to keep them active.
Good content is the key to success.
Have patience and do many tests to find the right formula. In this article we will make your work easier with already proven results.
What should I do to get subscribers?
In the next 8 points I will show a series of aspects where it is necessary to influence to obtain a large number of subscribers that grow month by month. It is not an easy job, there is to have a clear strategy and be aware that it will cost to find the right formula. In this aspect I hope that this post will help you to know where to start testing.
Select the widgets and plugins format for our web
You must choose which of all the formats that I show you next you want to implement in your blog. You can choose more than one, but it is convenient not to saturate the users of the web. According to some tests, these are the results in percentage to not see the subscribers of the website:
Graphic Marketing Blog
The graph refers to a test, so we are not talking about a representative sample. However, a clear conclusion can be drawn from the results: Subscription in exchange for accessing the content download is the clearest way to get subscribers.
We can also see how the widget at the end of the article and the main widget help to get a good percentage of followers. A combination of these methods can be very effective on our website.
Get calls to action for your website
It is something fundamental in marketing and although you do not see it in this Digital Marketing blog, I am studying adding it in the short term. In my previous article Creating content for blogs 2.0 and social networks we talked about the use of calls to action.
Within the post, in the middle of the article approximately, we can include calls to action (CTA) that, helped by the quality of the content, encourage our visitors to subscribe:
I’m from Marketing newsletter
We can also add CTA in the “Hello Bar” of the web, that is, in the upper part where we often find a search engine and if we are logged in, our name will appear:
I’m from Marketing newsletter 2
Capture of leads immediately
If you aim to capture the leads, you can have a window appear 5 seconds after a user enters the web. I personally find something intrusive and I do not like it, but it is true that it can give good results. This type of technique is used in websites or blogs that have a more guided look for sale. We have for example the website of Laura RIbas, where this sales tool is used upon entering the web:
Digital Marketing Blog capturing leads
Offer downloadable content in post
Some of the ways to get social actions is through the exchange of downloadable content in exchange for social interaction. In the e-book “SEO for wordpress” by José Noguera, it is commented how this technique can be very positive to increase the virality and social interaction of our content, which can act as a wheel when moving our content through the net.
I’m from Marketing – Downloadable content in post
Promotion of the newsletter in Social Networks
Another way to get subscribers, perhaps less effectively, is through advertising in RRSS. At the moment, this Digital Marketing project only has profiles on Twitter on Facebook, so it has only been promoted there.