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How to optimize the Google Play Store listing Advertising

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How to optimize the Google Play Store listing Advertising

Do you want to know how to easily optimize your Google Play listing? Today I will show a couple of tricks to improve the CTR of the Google Play tab. Easy, easy and FREE!

As I have said several times, any improvement in the tab will boost the App Store Optimization (ASO) of your application.

The objective of this post is to take advantage of the resources that are available to board member email list reinforce the visual elements of your file, achieving a better conversion.

Thanks to Experiments A / B we can try different combinations (bold, underline, colors …) and stay with the version that converts the most.

These resources are not available in the Apple Store. Apple is sooo bland!

HTML on the Google Play tab
Through HTML code we can get visual effects in the title, the brief description and the general description. Some of the available resources are: bold, underlined, italic or even different text colors:

Example html resources

  • The result of changes in font size is seen only from mobile devices, so do not be surprised if the changes are not visible from the desktop.

Keep in mind that the characters are limited and the html code adds:

Title: 50 characters.
Short description: 80 characters.
General description: 4,000 characters.


 

Here we can see the old tab of an app for which I work. Take advantage of the icons and the bold font to offer an easy and optimized visual reading:

Example tab optimized with an icon

Icons in the Play Store tab
It is usual to use emojis or icons to generate a greater visual effect. To use emoticons we just have to copy them from a website that offers them and paste them in the file, some may vary a bit, but generally they look good.

  • Something obvious that we have to take into account is the tone of the brand before launching to use more or less icons.

With these two resources and the A / B experiments we can get an optimized and differentiated tab from the rest of the applications. And the best, at zero cost.