Yes, that’s right, edible posts on Instagram have arrived. Before going crazy in the configuration panel of your Instagram to activate this option or downloading the latest version of Instagram, I’ll tell you that it’s only been available for one day in Brazil.
The creative advertising on Instagram has no limits and this is what the agency Africa has shown us, which has put together the burgers of chef Santi Roig (from the Underdog Meat & Beers restaurant finance executive email list, São Paulo) with the leading brand in willows Heinz.
How did the campaign work?
During lunchtime you could see a sponsored post inviting you to try the hamburger. He was also accompanied by a sister explaining how to participate. Through the form of the ad the address and preference of willows was filled. Later, the hamburger was knocking on your door right out of Instagram.
The presentation of the product was essential to keep alive the essence of Instagram. The hamburger came in a box that reminded the post of the promotion to fulfill its purpose to eat the Instagram post.