Many have asked me to explain the elements that a Digital Marketing plan should have, sometimes for presentations of their companies or for clients. west palm beach seo service
Many have asked me to explain the elements that a Digital Marketing plan should have, sometimes for presentations of their companies or for clients.
I have given myself the task of making a functional, but strategic template that allows to enclose the 360 of the digital strategy. There are 7 steps in which you must structure your campaign, project, idea or digital entrepreneurship and in this way stand out with your proposal.
Free download TEMPLATE DIGITAL MARKETING STRATEGY 2019
In a Digital Marketing plan, these elements are worked with the campaign idea:
Step 1 Insights:
You must obtain the insights based on the web analytics of your site (online store, blog, web, etc)
Step 2 Competency Analysis:
Here you must perform the SWOT analysis of the competitors and understand what they do, what may be the differential of your campaign.
Step 3 Proposal:
The idea, you will develop the brief and explain what it consists of.
Step 4 Strategic Plan:
The Management part, which is the proposal based on the CCP model with the Digital Marketing indicators.
Step 5 Tactics:
You will do many things, in SEO, in Social Networks, etc, here you must describe them and present the Key Visuals.
Step 6 Media Plan:
How much and what will you invest in and what will you get?
Step 7 Funnel:
Do not sell smoke! Finally, what your speech sells … how many you are going to reach and what you are going to achieve with this campaign.
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