Although SEO is not something new, the truth is that many people struggle every day to position themselves in search engines, buy youtube views ometimes without any results. Search engines are becoming increasingly intelligent. Google now answers more questions directly on your results page, and the number of voice searches is constantly increasing.
The ways in which search engines position content is constantly changing, adapting to the demanding searches carried out by users. If you are interested in evolving your way of positioning web pages, do not miss this article. You will learn how SEO will work in this coming 2019, and will keep you in the first results of any search engine.
1. Figure in the “featured snippets”
The “featured snippets” are snippets of content that appear on the Google results page. They seek to answer the queries of their users in a quick and concise way , without the person having to enter a web (or several) to find the answer to their query . Sometimes the fragments carry images , which can be from another website, if Google considers that another image can better clarify the user’s doubts.
Organic results have a lot of competition. And not just for the ads, but for these quick and quick answers that Google places at the top of the results page, along with the “related questions” section. In 2019 it will be even more difficult to be visible in the top positions of the results pages. To optimize your website, a good strategy is to compete so that your content appears in the featured snippets.
A good idea is to structure your content with subtitles that have a question, and the paragraph with your answer. The tables with structured information can also make us appear in a featured snippet, above all the organic results. Even if the competition is a lot, the “smaller” websites also have a good chance of appearing first if they can provide well-structured answers that Google can use. Ask yourself, what does my target audience want to know when they search the internet? The more you answer your questions with your content, the greater your chances of positioning high.
2. User experience
Nowadays, we no longer optimize content for search engines, but for users who use such search engines. For this reason, the user experience plays a role that increases more and more in importance.
First, to improve the user experience you must optimize the loading speed of your page . For this you have several tools, like gtmetrix or Google PageSpeed. In addition, the websites must be technically impeccable. Users are becoming more and more demanding, and they need to be able to trust that your website will be usable without any problems. A good tip is to not use Adobe Flash anymore , for example. Another thing to keep in mind is that more than half of all queries made in search engines are made from smatphones or tablets. This makes it increasingly important to optimize our website to adapt to these devices.
3. Accelerated Mobile Pages (AMP)
AMP stands for Accelerated Mobile Pages, and is an initiative made by Google that was created with the aim of improving the speed of loading on mobile web pages . Basically, an AMP version of our content is a copy of the pages we already have for desktop PC, but lighter. MPAs are already an integral part of Google’s search results. This is expected to increase and grow by 2019.
It is advisable to adapt your content to AMP, since Google will put those articles at the top of the search results on mobile devices. If you have WordPress, you should know that there is already a plugin with which you can generate an AMP version of your posts.
4. Content matters
Although Google’s algorithms are becoming better every hour, they still need content in the form of text that allows them to evaluate the relevance of a website to a specific search. Google has made great strides in the analysis of textual content and understands it better today than in the past.
Your goal is, therefore, to continue Check your texts constantly and make sure they remain unique and that they offer added value . You do not have to do this alone: there are several tools to perform text analysis. They will show you what terms your text should contain in order to be as relevant as possible in relation to a certain search term.
5. Voice search
Thanks to the increasing use of digital assistants and smart devices, users will probably use functions such as voice search more frequently in this 2019. That is why you should focus more on longtail keywords or key phrases when optimizing content. It can also be useful to anticipate possible user questions that your content will respond to.
6. Google Mobile First Index
The mobile first has been implemented by Google in the summer of 2018. Thanks to it, Google chooses search results exclusively on the basis of the information found in the mobile version of a website. If your website does not yet have a mobile version, you should hurry.
7. Importance of the links
The backlinks (links on other people’s websites that lead to ours) will continue to play a fundamental role. Through backlinks we acquire authority that Google recognizes when positioning a page. The “linkless backlinks” may be even more important in 2019. These are the mentions of websites or brands on other websites, although there are no direct references of links to the target website.
Of course, in 2019 the backlinks that are inserted in posts or websites of poor quality will no longer work. You must invest in unique content that users enjoy consuming or sharing. Always think about whether a certain link to your page really offers the user added value.
8. Focus on image search
Google has significantly improved its image search lately, responding to an increasingly growing trend among users. This should give you the necessary incentive to optimize your visual material: try to use better images than your competitors.
Like last year, it is convenient to think holistically when creating content for a website. The content must be a coherent interaction of visual material (images or video) and text. It must take into account the added value that is given to the user and cover a topic as comprehensively as possible.You may be interested:
This is the list of tasks for you, that you want to improve your SEO in this 2019:
– Add structured data (or “schema markup”) to your website so that Google can create snippets. In this way, you can increase your CTR in the results pages.
– Create a technically perfect website that is optimized for mobile and can be easily detected and indexed by search engines.
-Try to make your website as fast as possible .
-Concentrate on optimizing your content for mobile devices.
– Do not think primarily about backlinks when publishing content on other websites, focus on the quality and added value for the user.
-It always tries to satisfy the need of the user in certain terms or search topics.
SEO is a long and exhausting task but one that gives many satisfactions once we manage to make it work. Tell us in the comments, what strategies will you use in this 2019 for your SEO to take off? What are you having problems with?
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