Without CDP, you have to use different kinds of tools for data collection and content distribution. Personalize your content personalization Basically the conclusion of this article is that we might have to ask ourselves another question. Is content personalization useful at scale for small and medium sized webshops? Sure, I can hear you thinking, ‘Content personalization is always helpful.’ But also when you write off the costs against the benefits? I think that as a small entrepreneur you should definitely keep up with the times, but also not be fooled by all kinds of buzzwords on the internet.
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You will learn, among other things, what an (online) customer journey strategy entails. How to offer customers a personal experience. You will also learn how to monitor, analyze and even predict a customer journey through data visualization. Knowing more? Yes, interesting! If you, as a webshop owner, are looking for information about marketing strategies, the internet is.