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Introduction to analytics apps with Fire base Analytics

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Introduction to analytics apps with Fire base Analytics

If you have no idea what Fire base Analytics is, this article comes as a glove to land on the subject. Yes you already know the basics, you can go to the comments 😉 The article is an introduction to the tool to situate the user in the fundamental concepts and to deepen in analytics of applications later.

If you work in Mobile or App Marketing you should know this tool and start getting familiar with founder and chief executive officer email list. For me it is the future of analytics in apps and I warn you that it is not as intuitive as Google Analytics. For your personalized implementation we will need to go hand in hand with a developer …

What is Firebase Analytics?
 

Firebase Analytics is a mobile analytics tool developed by Google. It is included within Firebase, just like other solutions such as push notification management, version testing, etc. With this tool we can manage development, stability, analytics and growth of our app.

  • For the progressive web apps we must continue using Google Analytics, since they are considered web.

Start with Firebase
 

To start with Firebase Analytics we need a Firebase account, download the SDK and implement it in our application. Once this is done we can start to obtain data from our app. We will find events of two types:

Basic or general events: They are collected without the need to implement more code in the application. Some examples are; open the app, time of use, active users, etc.
Custom or specific events: These are events that do not come by default and that we will implement in the code. For example; registration (sign_up), login, …
View data in Firebase Analytics
 

To see analytical data of our app we have two options. On the one hand, we can use Google Analytics, which would be the traditional option, and on the other, we can visualize the data through Firebase Analytics.

I recommend using Firebase even if it’s more complex at the beginning, but it’s more complete for me, and I think that in the future it will replace GA in the theme of apps.

View in Google Analytics

View in Firebase Analytics

Tool interface
The Firebase interface, in terms of analytics, offers the following sections:

EVENTS
They are launched when a user performs an in-app action. They can be general events or customized by us.

CONVERSIONS
They are those important events or metrics (our KPIs) of the application. The configuration of the conversions will help us optimize the marketing campaigns in Facebook, Google Adwords, etc.

USER PROPERTIES
It offers us information about the users (age, country, download store, brand, model, gender …) useful to filter or to create personalized audiences.

AUDIENCES
With events and user properties we can generate specific (public) audiences that will help us segment our reports.

FUNNELS
The funnels or conversion funnels help us with the visualization of events that we have previously defined. Unlike traditional funnel, in this case it is not mandatory to complete the previous step to count in the next step. The less curious.

RETENTION
The user retention report gives us information about the use of the app, we could talk about “fidelity” or “engagement” of the app … We select a date and we can observe the retention by day, week or month.

STEAM VIEW
It’s like GA’s “real-time” report. It offers us a real-time view of what is happening in the app. We can see it by “events performed” or “active users”.

In short, this tool of analytics of apps is very complete, and especially the free version is more than enough for most apps. In addition, we must remember that it offers an excellent integration with all Google products. What a novelty, right? 😉