The Location Date in your segmentation is an issue that will gain importance in the coming months for Marketing specialists. Today we see it in the marketing blog. More and more users and more often share their location on social networks, specifically 70%. So far we have focused the segmentation to hashtags, vice president information technology email list, keywords, interests, position, etc. Now we can take advantage of the fact that some users give us; The location.
According to the experts of Geofeedia, almost 75% of the post we share or the updates that have marked the location option do not use hastaghs or mention the company in question. The marketing expert should take advantage of all the information that the user shows and in this case it will be very useful.
Shortcomings in monitoring online reputation
When we talk about deficiencies in the monitoring of online reputation, we refer to those occasions in which the user talks about a brand but without mentioning it, without using keywords or using irony. There is still no powerful software that allows this information to be provided to companies … It is at this moment when the Location Date comes into play.
Applications of the Location Date
Location Date applications or location data are increasingly used by marketing managers, according to the Mobile Marketing Assotiation (MMA). The study tells us about the importance of localization when it comes to optimizing ROI in a mobile campaign.
The MMA study shows how marketing managers are using data highlighting the areas in which this data has been applied:
Improve targeting and insights.
Better actions in Social Media.
Improve social monitoring.
Better understanding of the purchase pattern.
It helps us to know the effectiveness of an advertisement.